or retailer FACTORS FOR CHANNEL DESIGN Customer Needs Assortment of Goods:Pepsi has a wideassortment of goods. In beverages some veryfamous are Pepsi Mirinda‚ 7up‚ Slice etc Aquafina‚Lehar Soda also. Ubiquitous:Restaurant‚ Pan shops‚ Kirana Stores‚Confectionaries‚ Pepsi on wheels‚ all these aresome examples of the fact that the product Pepsiis ubiquitous. Number Of Intermediaries Intensive Distribution: Pepsi Co follows anintensive distribution strategy. To support theirubiquitous
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Physical fitness is a very important part in our lives. It enables us to perform up to our potential. Fitness can be described as a condition that helps us look‚ feel and do our best. More specifically‚ it is the “ability of the human body to function with vigor and alertness‚ without undue fatigue‚ and with ample energy to engage in leisure activities. Physical fitness involves the performance of the heart and lungs‚ and the muscles of the body. And‚ since what we do with our bodies also affects
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Paso and gradually built a customer base throughout Texas. A distribution center was established in Ft. Worth‚ Texas later‚ as business expanded to the north; a second distribution center was established in Santa Fe‚ New Mexico. The El Paso plant was expanded when the company began marketing its meters in Arizona‚ California‚ Nevada‚ and Utah. With the growth of the West Coast business‚ the Darby Company opened a third distribution center in Las Vegas and just two years ago opened a second production
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Nutrition and fitness becomes somewhat of a controversial subject amongst people. What is right and what is wrong when it comes to nutrition and fitness? It seems that depending on the day‚ week‚ or month things change rather quickly. Even for myself‚ depending on what I have seen on the television‚ heard on the radio or read in a magazine. I change my nutritional and fitness goals. It would be much more helpful if everything was more consistent then people would not have a problem following a regime
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people spend time and money to improve fitness level to become physically fit and healthy. Depending on the objective of an individual on what aspect to focus skill related or health related. Fitness is defined as the ability of an individual to perform certain task with sufficient energy to avoid fatigue and enjoy life. Being physically fit there are two things to consider namely skill related fitness and health related fitness. Skill or performance related fitness contain skills that enhance performance
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Question: Should companies involve their marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so? When a company is looking at promoting a new or existing product or service‚ the involvement of their marketing channel during the design of the promotional program is key component. According to the text Excellence in Business (Bovée‚ Thill‚ Mescon; p. 417-418)‚ a market channel is the network of firms that work together to get goods
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Physical fitness Sports such as football or baseball involve lots of physical activities. Sports and exercises help in strengthening and toning the muscles and bones in the body. In short‚ the importance of sports for kids is that it keeps them in an excellent shape. Team Spirit When children or adults plays team sports‚ be it cricket or hockey‚ they learn to work in groups. They learn that if the team wins‚ they win and if the team loses‚ they lose. This way they learn how to work
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can be distributed and the challenges faced using the various channels of distribution. INTRODUCTION A service can be defined as an essentially intangible benefit either on its own right or as a significant part of a tangible product which through some form of exchange satisfies an identified need (Palmer‚ 2001). From the dictionary it is said to be a system or organization that provides for a basic public need. Distribution is the process of making a product or service available for use
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Case 2.1 The Forecast Is Sunny for the Weather Channel! 1. The Weather Channel Web site is very comprehensive and useful. Not only does it supply you with current weather conditions around the globe‚ it also provides you with many other useful services. As would be expected‚ the most prominent features available are weather conditions. You can learn about breaking weather conditions anywhere in the world. By entering your zip code it can give you the weather report for that specific area. Included
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The Fashion Channel (TFC) is a stand-alone cable channel‚ which was started in 1996. It known to be the only “fashion only” channel‚ with fashion related content 24/7. The majority audience for TFC was women aged 35-54. TFC had done well in 2006 with revenue of 310 million‚ way above their expected revenue. But in 2006 more competitors had popped up on the scene and offered fashion related content. These channels‚ CNN and Lifetime‚ were not fashion only channels‚ but they had segments in their broadcast
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