Assignment 3: Pricing Strategy and Channel Distribution 1. Determine and discuss a pricing strategy (Penetration and Skimming) The penetration pricing strategy approach is what we are going use to represent our SONO water filter products in today’s market. Since it serves as many customers as possible representing different valua-tions‚ this pric¬ing model will be our best option. The advantage this approach holds for us is the low volume customers‚ who presumably have a relatively lower valu¬ation
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Channel Management Project Report On Distribution Channel Of Airtel Prepaid In Bhubaneswar PGDM‚ Section – A‚ Batch: 2011 – 2013‚ Term – III Submitted to: Prof. S. Panda By Avik Mitra (11DM010) Arnab Mondal (11DM027) Ayan Mukherjee (11DM53) Acknowledgements We are immensely thankful to Prof. S. Panda for giving us this project and to Mr. S. K. Pattnaik‚ the distributor’s manager at Hindusthan Agencies‚ Rasulgarh and Mr. Kritinath Tripathy‚ Marketing Manager‚ Bharti Airtel
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IT in travel ROLE OF IT IN TRAVEL AND TOURISM INDUSTRY GROUP - BK Rajnikant Patel - 111 Dr. Sushant Patel - 112 Rachita Patnaik - 113 Yashasvi Patravali - 114 Navjot Singh - 115 Preview IT has touched every aspect of commerce and turned those industries into gold mines. Travel & tourism industry is also one of those which IT has not spared. And how it has brought about transformation and revolution will be seen in the due course of the presentation. Let
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Travel Agency & Services Industry Analysis Report Introductory Paragraph engulfing entire summary of paper The Travel Agency and Services Industry comprises of businesses that are primarily engaged in acting as agents in selling travel‚ tour‚ and accommodation services to the general public and commercial clients. The products and services that are primarily sold in this industry are travel accommodations such as domestic and international airline‚ railroad‚ vehicle‚ and cruise reservation; packaged
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The Tourism industry is an important industry in Hong Kong. Inbound and outbound tourism is the major income of Hong Kong. According to the result from the Tourism Commission‚ in 2011‚ Hong Kong received a record-high of 42 million visitors from around the world‚ a remarkable increase of 16.4% over 2010. It is also the first time that the number of arrivals surpassed the 40 million mark. The appreciation of most major currencies against Hong Kong dollar and the improving travel sentiment have fueled
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to reach the target audience? I am intending to reach the target audience through the following: * The advertising women’s magazine. * Gift packs of the five perfumed soaps for the Christmas season. * The use of distribution channels available for the sale of toilet soaps like independent chemists‚ department stores‚ multiple chemists‚ supermarkets‚ and grocers. Q3) What is the product benefit that you will be providing? The product benefit that
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Rationalize Channel Margins to Optimize Distribution Costs By Makarand Joshi Asst. Professor - Orange City Institute of Higher Education‚ Nagpur Email: makarand1234@gmail.com; Mobile 9422805719 ABSTRACT: Distribution Channel Margins form an important component of the distribution cost which directly affects the bottom line of any company. While the companies are trying to reduce the distribution costs‚ to improve their own margin pressures‚ there seem to be little innovations in
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SWOT ANALYSIS OF DISTRIBUTION CHANNEL OF COCA-COLA STRENGTH- * Dedicated staff. * Sufficient manpower. * Good ware-house management. * Better co-ordination of employees. * Good field-work by PSR. * Excellent market approach. * Frequently order and supply makes better availability of products in market. * RED and MD works makes great execution of marketing of products. * Reach-out of products in all market through proper delivery system. WEAKNESSES- At ware-house
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Introduction For this task the author will be discussing the factors which influence the travel and tourism industry and defining the marketing mix. Marketing; The term marketing is a complex management tool and can be defined many ways. Marketing can be defined as being all about getting the right products to the right customer at the right time; in general the term marketing is the action or business of promoting and selling products and services. Marketing is based on thinking about
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THE DEVELOPMENT OF THAILAND TOURISM INDUSTRY (1487 words) Teacher: Nguyen Tien Dung Student: Trinh Lan Huong Class: 1D-11 Course: EAP Writing Date: May 8‚ 2012 TABLE OF CONTENTS Abstract……………………………………………………………………………… ii 1. Introduction ……………………………………………………………………..1 2. Discussion of findings …………………………………………………………...1 2.1. The developmental process of tourism industry in Thailand ……….1 2.2. The reasons for the development of tourism in Thailand ………….....2 3.
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