Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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undergo the training in Marico Company a leading Indian FMCG Company having excellent distribution channel and deep rural reach in India. As the major part of the market is yet to be taped one need to evolve a set of strategies and there by plans to tape the potential Indian consumer market. To capture such a great opportunity‚ only good product and brand awareness will not be sufficient but proper distribution channel must be there Reason For Selecting The Topic There are many companies competing
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FREQUENCY DISTRIBUTION WHAT IT IS Frequency distributions summarize and compress data by grouping it into classes and recording how many data points fall into each class. That is‚ they show how many observations on a given variable have a particular attribute. For example‚ a survey is taken of 50 people’s favorite color. The frequency distribution might indicate 15 people selected green‚ 12 blue‚ 6 red‚ 7 yellow‚ and 10 purple. Converting these raw numbers into percentages would then provide an
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reasons and brought them into consideration the job satisfaction issue. It will investigate that officer of Shahjalal Islami Bank Limited play the key role in manipulating their services through implementing policy. 1.1: Statement of the Problem: Job satisfaction is the reaction of the workers against the role they play in their work (Vroom) (1967‚ 1999). The studies will designee to investigate the level of achievement of employee’s job satisfaction of Shahjalal Islami Bank Limited in Bangladesh.
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Attitude Survey PSY/475 Attitude Survey Attitude Surveys are used to provide beneficial information concerning the understanding and viewpoints on specific encounters‚ experiences‚ and ideas. Attitude Surveys can be used to measure views on contemporary issues such as customer service‚ academic experience‚ child abuse‚ alcoholism‚ spousal abuse‚ sexual harassment‚ eating disorders‚ marital inequality‚ etc. While creating a Attitude Survey‚ I chose to examine the satisfaction of college graduates
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FACTORS INFLUENCING CHOICE OF DISTRIBUTION CHANNEL IN THE TOURISM INDUSTRY IN KENYA. A SURVEY OF TOUR AND TRAVEL COMPANIES IN NAIROBI BY DECLARATION I declare that this is my original work and has not been submitted at any academic institution for examination purposes. Signed…………………………………………..Date……………………………………….. ROSE This Research Proposal has been submitted with my approval as the University Supervisor. Name…………………………………….. Designation………………………………………
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Major in Marketing Management Research Paper & Report DISTRIBUTION STRATEGY For Partial Completion of the Course Marketing 25: Marketing Management Submitted by: Claudio‚ Patrick Angelo De Belen‚ Pamela Dosalla‚ Christian Imperial‚ Graceshelle Submitted to: Mr. Abelito Quiwa‚ MBA Objectives 1. To understand the development and management of the channels in distribution and the process of goods distribution in complex‚ competitive‚ and specialized economies. 2. To distinguish
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(I) INTRODUCTION A channel of distribution or trade channel is defined as the path or route along which goods move from producers or manufacturers to ultimate consumers or industrial users. In other words‚ it is a distribution network through which producer puts his products in the market and passes it to the actual users. This channel consists of :- producers‚ consumers or users and the various middlemen like wholesalers‚ selling agents and retailers(dealers) who intervene between the producers
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CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
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CHAPTER I INTRODUCTION Motor Dealer Inventory System A. BACKGROUND OF THE STUDY The aim of this paper is to study the concept of how a business handles the data that comes to them. By this study‚ we can show what kind of file keeping and file arranging they do to keep their daily transactions to the people who buy for them. We can also share all the products and the prices of the different cars they are selling. We will show the system data of how they handled their files. Inventory is
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