Colleges of Technology Competitive Analysis Project Starbucks Vs Coffee Bean & Tea Leaf Prepared for: Debra Henderson Prepared by: 200321738 200221977 H00010608 Date: 22 March 2006 Table of contents 1 Introduction 1 2 Client Company “Starbucks” 1 2.1 Target Market 1 3 Competitor Company “The Coffee Bean and Tea Leaf” 1 4 Major Finding of Competitive Analysis 2
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0 INTRODUCTION 1.1 Background of the assignment Coffee is one of the world’s most popular beverages. Some claim it is the most widely consumed liquid in the world aside from water. Coffee is more than a beverage‚ however. It is a memory‚ anticipation‚ a lifetime of consoling moments of modest pleasure woven into our lives. Coffee’s success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensory pleasure. Coffee lovers come to associate the energizing lift of the caffeine
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The Body Shop Canada “You’re not the kind of franchise applicant we usually get‚” said Harry Robertson‚ company lawyer for the Body Shop Canada‚ as he opened his meeting with potential franchisee Richard Paul. “I suppose we’ll find out whether that’s an advantage or disadvantage‚” replied Mr. Paul. Mr. Robertson’s comment had taken Mr. Paul by surprise‚ and though he was pleased with his response‚ the comment had produced a sinking feeling in the pit of his stomach. Richard Paul Mr. Paul
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Contents Coffee history in Vietnam 3 Starbucks Corporation 3 Highlands Coffee 4 I. Culture 5 II. Location 6 III. Design 7 IV. Relationships 11 V. Recommendations 16 VI. News 17 References 20 Highlands Coffee vs Starbucks Coffee in service Coffee history in Vietnam Coffee was introduced into Vietnam by French colonists in the late 19th century. Vietnam quickly became a strong exporter of coffee with many plantations
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Jonathan Klein MN 305 Donna Trent June 29th‚ 2010 Starbucks Sourcing Problems: Trying to Find a way to Protect the Environment while maintaining a high quality coffee bean Starbucks Coffee Corporation is facing some strategic decisions on its current policy with regard to partnering with NGOs. Starbucks has a long history of social involvement. “CSR originated in 1994 as the Environmental Affairs Department with a budget of $50‚000; by 2002‚ the 14-member department had a budget of 6 million
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DISTRIBUTION MANAGEMENT 1) Distribution: Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user‚ using direct means‚ or using indirect means with intermediaries. 2) Distribution management: The management of resources and processes used to deliver a product from a production location to the point-of-sale‚including storage at warehousing locations or delivery to retail distribution points
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The process of making goods available to the consumer needs effective channel of distribution. Therefore‚ the path taken by the goods in its movement is termed as channel of distribution. The goods may be sent to the consumer directly or indirectly through middlemen. The channel of distribution may be classified as: Selling through direct channels This is the oldest‚ shorter and the simple channel of distribution. The producer sells the product directly without involvement of any middle man.
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of The Body Shop “Let’s face it‚ I can’t take a moisture cream too seriously‚” Anita Roddick was fond of saying‚ “What really interests me is the revolutionary way in which trade can be used as an instrument for change for the better.” This heretical statement by the head of the fastest-growing company in the cosmetics industry reflected her habit of going against the tide of the industry’s established practices. The Body Shop did not advertise‚ avoided traditional distribution channels‚ spent
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Candy Shop Business Plan It would seem that if you’re starting a confectionary that writing a candy shop business plan should be all sugar‚ sweet‚ and fun as well. If you’re here‚ you’ve figured out that’s not exactly the case. That’s because writing a candy shop business plan can be as difficult as developing a coherent and effective strategy and plan for any other new start-up or existing operation. As you’ve probably figured out by now‚ it’s going to take more than a passion for chocolate to
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1.1 GENERAL INTRODUCTION Diabetes mellitus‚ often simply referred to as diabetes‚ is a group of metabolic diseases in which a person has high blood sugar‚ either because the body does not produce enough insulin‚ or because cells do not respond to the insulin that is produced. It is a serious‚ lifelong condition. The three main types of diabetes are: Type 1 diabetes results from the body’s failure to produce insulin‚ and presently requires the person to inject insulin. Type 2 diabetes
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