INTRODUCTION HONDA’S BACKGROUND Honda Company was founded in 1948 by Soichiro Honda. It started by making motorbikes. Japan had been rendered cash poor and petrol-starved after World War II‚ and its citizens were hurting for fuel-efficient mode of transportation. Honda ’s first motorcycles mated engines with bicycles that were cheap in making and operation process. In 1950‚ Honda Company launched the successful Juno scooter‚ built to steal market share from the Vespa knockoffs that were popular
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the selection of distribution channels and sales representation is key to successful marketing. It’s fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing‚ packaging‚ and product mix are among these flexible choices. However‚ distribution and sales decisions‚ once made‚ are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels‚ including:
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wiring and causes an electric shock to the user. A firm can and should take every precaution and effort to ensure product safety from design through production to consumer‚ and should be prepared to be liable for product malfunctions. With large companies‚ like Ford and Firestone‚ it can be difficult to have complete visibility of production and monitor every product going out the door for safety issues. However‚ user error does not make product safety invalid. For example‚ a can of hairspray is safe
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Table of contents 1. Introduction 2 2. Brief discussion of each company 2-3 3. The product or service of each company 3-4 4. The pricing strategy of each company 5 5. The promotional strategy of each company 5-7 6. The distribution strategy of each company 7-8 7. The service of each compan 8-9 8. The more successful or effective company 9-10 9. Conclusions 10 Reference 11 Marketing Promotions Apendix 1 Chicken Licken 1.2 Apendix 2 Chicken Licken 1.3 Apendix
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training in Marico Company a leading Indian FMCG Company having excellent distribution channel and deep rural reach in India. As the major part of the market is yet to be taped one need to evolve a set of strategies and there by plans to tape the potential Indian consumer market. To capture such a great opportunity‚ only good product and brand awareness will not be sufficient but proper distribution channel must be there Reason For Selecting The Topic There are many companies competing in the
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31 THE RETAIL DISTRIBUTION CHANNEL C H A P T E R 2 Early in 2005‚ IBM Business Consulting Services released a survey that compiled in-depth interviews with more than 100 sales‚ marketing‚ and merchandising executives at over 20 consumer products and retail companies. Only 9 percent of the retailers felt their suppliers had “a good understanding” of their business objectives. The gist of the survey was that retailers felt the product manufacturers have focused their efforts on the end
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Corser - 33jt SR 125 Tetsuya Harada - 32jt SR 125 Argento Artic/Silver - 32jt SR 125 Hot Red - 32jt RS 125 Nero Diablo - 60jt RS 250 Nero Diablo - 100jt SL 1000 Falco - 240jt RSV Mille 1000 - 260jt Italjet Dragster - 42.5jt (Dealer : PT. Motor Mega Performa - 021-7507919‚ 7507920) BAJAJ Cheetak 2T 145.45 - 9.15jt Classic SL2T 145.45 - 10.3jt Legend Trics 4T 145.45 - 11.95jt Legend NXT 4T 145.45 - 13.2jt Boxer CT4T 99.35 - 8.95jt Aspire 4T 111.6 - 11.35jt Pulsar 4T180 - 15.5jt (Dealer
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Analysis…………………………………………………………………...............1 Company Analysis………………………………………………………………………...............4 Decision Options…………….…………………………………………………………………….6 Recommendation………………………………………………………………………………….8 Problem Definition: In early 2007‚ Ford Motor Company is struggling to stay afloat with flat sales and increasing costs in an incredibly competitive market. Over the past five years‚ despite many attempts at restructuring and cutting costs‚ Ford Motors is suffering falling market shares and
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general news HONDA Corporate Social Responsibility March 24‚ 2008 Honda Motor Co.‚ Ltd (Japan)‚ the mother company of the Honda Group of Companies in the Philippines was established in 1948. Since then Honda Motor has continuously sought to contribute to society by creating products of the highest quality and advance technologies. It has also undertaken Social Responsibility initiatives‚ seriously. Thus‚ the Honda Group of Companies in the Philippines composed of Honda Philippines‚ Inc.‚ (HPI)
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(I) INTRODUCTION A channel of distribution or trade channel is defined as the path or route along which goods move from producers or manufacturers to ultimate consumers or industrial users. In other words‚ it is a distribution network through which producer puts his products in the market and passes it to the actual users. This channel consists of :- producers‚ consumers or users and the various middlemen like wholesalers‚ selling agents and retailers(dealers) who intervene between the producers
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