Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposure Problem Statement In September of 2001 General Motors (GM) was faced with a billion dollar exposure to the Canadian dollar. At the time‚ North America represented approximately three-quarters of GM’s total sales and this large exposure to the CAD could significantly affect GM’s financial results. GM had a passive strategy of hedging 50% of its exposure; this paper explores the impact of
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company was established with an objective of using internet to transform book buying into a faster‚ easier and better shopping experience. It started with a selection of 1 million titles to finally claim the title of the earth’s biggest book store. The strategy used by Amazon was to maintain modest amount of inventory and highly rely on the wholesalers for source of vast selection. Amazon placed an order with its wholesalers as soon as it got orders from customers eventually to set up direct accounts with
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Distribution Strategy WS5A4 Southwest Airlines - Case Study Operating under an intensely competitive environment‚ Southwest Airlines carefully projects its image so customers can differentiate its product from its competitors. Southwest positions itself in all its marketing communications as the only low-fare‚ short-haul‚ high-frequency‚ point-to-point carrier in America that is fun to fly (Cheng‚ 2010). Its low-priced fares are a brand equity which it "owns" in the mathematical sense of being the
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Pricing strategy and Channel Distribution. Strayer University Author Note Silp Dhanasin‚ Master of Business Administration‚ Strayer University Correspondence concerning this article should be address to Silp Dhanasin‚ Master of Business Administration‚ Strayer University‚ 500 Redland Ct#100‚ Owing Mills‚ MD 21117 Abstract Gravity Co.‚ Ltd is a start-up game on mobile business‚ and because the company intends to establish its market share; it will be utilizing the best pricing strategy
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Case Analysis General Motors - 2005 Course Instructor: Prof Dr Ali Askari Date: October 29th‚ 2010 Group # 5 Niveen Qadri (29) Muzna Ahmed (28) Maryam Khan (21) Sidra-Tun-Nisa (37) General Motors I. EXECUTIVE SUMMARY • Mission: General Motors is committed to be a leader in providing transportation products and services of such quality that its customers will receive superior value‚ its employees and business partners will share their success and their shareholders
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Case Study: Distribution Strategy Distribution strategies exist in three forms: exclusive distribution‚ selective distribution‚ and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of
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Introduction General Motors was the world’s largest automaker and‚ since 1931‚ the world’s sales leader. In 2001‚ GM had unit sales of 8.5 million vehicles and a 15.1% worldwide market share. Founded in 1908‚ GM had manufacturing operations in more than 30 countries‚ and its vehicles were sold in approximately 200 countries. In 2000‚ it generated earnings of $4.4 billion on sales of $184.6 billion. The company is trying to accurately calculate the risk of a potential devaluation to the ARS. In
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The Note Phone Marketing Plan – Pricing Strategy and Channel Distribution Lisa S Carey Marketing Management – MKT 500 February 13‚ 2011 Instructor: Dr. Keith C. Jones Marketing Plan – Pricing Strategy and Channel Distribution for the Note Phone 1. Determine and discuss a pricing strategy (Penetration or Skimming). Pricing is an important strategic issue because it is related to product positioning and furthermore‚ pricing affects other marketing mix elements such as product features
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AMAZON.COM’S EUROPEAN DISTRIBUTION STRATEGY 1. What are Amazon’s primary sources of competitive advantage? Analyze how they built their competitive capabilities over the years. The following can be considered to be the primary sources of Amazon’s competitive advantage: • Use of Internet: Amazon uses the internet as the sole method for selling goods to its consumers. Amazon’s competitors‚ such as Barnes and Noble‚ and Borders use brick and mortar as their main distribution channel. This method
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platform for selling books at soon it became the world’s biggest bookstore with up to 2‚5 million different titles. Their strategy was clear and easy: hold modest inventories and rely on wholesalers. The wholesaler can fulfill the order quickly while Amazon employees pick and pack the order and ship it to the customer. In 1996 Amazon grew really quickly by expansion of their distribution center‚ increasing number of titles and software development. In 1998 they were not longer a bookshop any more but expanded
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