AN ESSAY ON SALES and DISTRIBUTION MANAGEMENT “HOW WOULD YOU SELL A PREMIUM BRANDED FOUNTAIN PEN TO AN ILLITERATE BUYER?” Saptarshi Prasad Sinha‚ BBA -5thSemester‚ Amity Global Business School‚Kolkata. “Throughout recent years‚ a vast amount of money and time and brains has been employed in overcoming sales resistance
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amongst Automotive Brand such as BMW‚ Ford and Mercedes have been going on for a long time to be the best Automotive Brand in the world. Recently‚ many automotive companies have established a new design car with electric energy to replace the fuel. The article is about the new invention of BMW group concerning to the charger of the electric cars. The charger has an advantage‚ which is rapid recharging as key to the success of its new BMW i3 electric vehicle. The BMW Motor Group also has develop a less
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Introduction IKEA is a privately-held‚ international home products retailer that sells flat pack furniture‚ accessories‚ and bathroom and kitchen items in their retail stores around the world. The company‚ which pioneered flat-pack design furniture at affordable prices‚ is now the world’s largest furniture manufacturer. IKEA was founded in 1943 by Ingvar Kamprad in Sweden and it is owned by a Dutch-registered foundation controlled by the Kamprad family. IKEA is an acronym comprising the initials
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D1: Pharmaceutical drugs D.1.1 List the effects of medicines and drugs on the functioning of the body. Drug or medicine is a substance that does one or more of the following: Alters physiological state – consciousness‚ activity level‚ coordination Alters incoming sensory experience Alters mood or emotion The active ingredients in drugs and medicines can be isolated from a plants and animals or synthesized artificially. Drugs supposed to assist human body’s
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SUBJECT: MICROECONOMICS (ECO 162) ASSIGNMENT 2 QUESTION 1 ACCORDING TO THEORY OF DISTRIBUTION‚ EXPLAIN HOW DOES WAGE IS DETERMINED? Certainly the market demand and supply of these factors. In other words‚ wages‚ rent‚ interest and profit are determined by the supply and demand of the respective factor or resource. This is explained by the concept of marginal product (MP) or marginal physical product (MPP). For example: labor and wages. In this case MP and MPP refer to additional
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Douglas Meislahn Nicholas Reid Robert Schmidt 02/08/05 Marketing Management‚ 45-720‚ Section A FreeMarkets Online Case A. Basu‚ M. Johnson‚ D. Meislahn‚ N. Reid‚ R. Schmidt Executive Summary FreeMarkets Online is faced with developing a strategy that will increase revenues from $1.8 in 1997 to $6 million in 1998. To accomplish this tripling of their revenue streams‚ FreeMarkets Online should pursue vertical market dominance by emphasizing its core competencies and shunning any dilution of
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Product: For most customers‚ a product is not only the product itself (the core)‚ but also the services and intangibles that surround it (the product surround). The surround includes: Before and after sales service. Delivery. Availability. Advice. Finance. Guarantees and warranties. Quality perceptions. Value perceptions. Reputation and brand name. Other user’s recommendations. Price: Pricing is important for several reasons: The price charged will determine margins and‚ in the end
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Assignment The Advert On the final page of this document you will find the advert I have chosen for my analysis. I will mainly be using the Berlos SMCR model. The Analysis The source of this advert is mainly the Bavarian auto-maker BMW. Specifically‚ it is a division in Greece selling premium used BMW’s. Their main goal is to sell more cars‚ of course‚ but one might assume‚ that compromising the general belief that used cars are not attractive to buyers of premium cars‚ is a secondary
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DABBAWALAS OF MUMBAI DABBAWALAS OF MUMBAI WHITE PAPER PREPARED BY MBA STUDENTS UNIVERSITY OF NORTH CAROLINA’S KENAN-FLAGLER BUSINESS SCHOOL AT THE Authors Nishesh Patel (EMBA 2006) Naveen Vedula (EMBA 2006) Abstract Despite the current emphasis on high technology for solving complex business logistics issues‚ a group of largely illiterate Indian entrepreneurs known as dabbawalas has been coordinating the delivery of home-cooked lunches to thousands of Indian office workers for
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BMW-campaign for introducing Efficient Dynamics in Hungary‚ 2009 Executive Summary The campaign introduced the new Efficient Dynamics technology of BMW by creating the team “BMW Team Hungary with Efficient Dynamics” and participating on long-term races to make customers know and understand the real advantage of the technology: that low fuel consumption and emissions combined with out-standing performance leads in success by competing even vs. sport cars positioned on a much higher level. The campaign
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