people riding dirt bikes‚ waterskiing‚ and hand gliding and ended with a Pepsi as their reward. Its advertisements also often focused on celebrities such as Mariah Carey‚ KISS‚ Tine Turner‚ Britney Spears‚ Madonna‚ and Ray Charles choosing Pepsi over Coke. This was strategic movement since it was also during the time in which colored television came. Coca Cola also used celebrities such as Whitney Houston‚ Paula Abdul‚ Christina Aguilera‚ and Elton John to advertise its drinks. With mutually
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Mildenhall‚ vp global advertising strategy & creative excellence Brand DNA Founded / 1886 HQ / Atlanta‚ Georgia Employees / 146‚200 Product / Sparkling and still ready-to-drink beverages Promise / To refresh the world The ubiquity of Coke is the stuff of legend. Just last December the ColaLife charity partnered with the brand to distribute vital medication to far-flung regions of Zambia‚ such is the reach of The CocaCola Company’s network. But a global presence is not the same as
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THE DEGREE OF RISK REDUCTION IN DIVERSIFICATION According to Roberts (2004‚ p214)‚ diversification is when several businesses are combined under one ownership for the singular aim of reducing risk. The combination of all the businesses is less risky than individual businesses standing alone. According to Chandler (1959)‚ there are three types of diversification: 1. Full line – company manufacture‚ market and control supplies of its single line of product‚ that is‚ the company has manufacture
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needed to explain the reasons behind the choice of media in a successful campaign. Roles of advertising Service offered Coca cola uses really well-known advertising agencies for the advertisement of their Diet coke products like the Karl Lagerfeld commercial on their Diet coke this was a very expensive way of advertising‚ but they have high promotional budgets and in house resources. By making all this awesome commercial happened they use advertisement on magazines‚ television‚ billboards and
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COCA-COLA Believe in Happier Tomorrow This new ad commercial launched in December 2011 by Coca-Cola was christened as "Believe in happier tomorrow". The Beverage giant continued with the same message of “Open Happiness” unlike its rival Pepsi who keeps changing their theme (From Youngistan to Wow). This ad‚ as stated earlier‚ is more or less on the same lines with its Diwali Counterpart where the main theme was to spread happiness and feeling of togetherness. It was fashioned to spawn the
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ABSTRACT This case is about the global water sustainability initiatives undertaken by The Coca-Cola Company (Coca-Cola). It details the activities undertaken by Coca-Cola’s management and employees to contribute to the benefit of the society and community in which the company operated by pledging to return all the water it used in its operations back to the environment. On June 5‚ 2007‚ Coca-Cola and the World Wildlife Fund (WWF) launched a global project that focused on water conservation. Coca-Cola
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29: 115–132 (2008) Published online 4 October 2007 in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/smj.653 Received 11 March 2005; Final revision received 21 August 2007 CORPORATE DIVERSIFICATION: THE IMPACT OF FOREIGN COMPETITION‚ INDUSTRY GLOBALIZATION‚ AND PRODUCT DIVERSIFICATION MARGARETHE F. WIERSEMA1 * and HARRY P. BOWEN2 1 Paul Merage School of Business‚ University of California‚ Irvine‚ California‚ U.S.A. McColl School of Business‚ Queens University of Charlotte‚ Charlotte
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Laura Sanchidrian Fuertes Laura Sanchidrian INTB 4202 Prof. Grigorios Livanis Spring 2014 Coke and Pepsi Discussion Assignment Compare the economics of the concentrate business to that of the bottling business: Why is profitability so different? Comparing the financial statements of the largest concentrate producers (Coca-Cola Company and PepsiCo) and those of the largest bottlers (CCE and PBG) we can easily identify numerous factors affecting their economies and profitability. The first
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Financial Management: FIN 534 Diversification in Stock Portfolio Diversification in Stock Portfolio Background As a risk averse investor‚ I am considering investing in one of two economies. The expected return with volatility of all stocks in both economies is the same. In the first economy‚ all stocks move together‚ in good times all prices rise together and in bad times they all fall together. In the second economy‚ stock returns are independent; one stock increasing in price has no effect
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Coke Wars Case Analysis: Competition‚ Strategy‚ and Implications Webster University Summer 2012 INTRODUCTION The rivalry between Coca-Cola & Pepsi can be deemed as legendary‚ “the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better” (Dotson pg 1).
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