present time. Finally the company should Introduction Coca-Cola is owned by The Coca-Cola Company which is a world biggest beverage manufacture and it was the fifth most valuable brand in the world‚ evaluated at over $78 billion (Interbrand‚ 2013). Coke is a world most famous carbonated soft drink. It is sold in stores‚ restaurant‚ machine and etc. throughout the world. At the first‚ Coca-Cola invent as a patent medicine by John Pemberton and it brought out as a carbonated soft drink by a business
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GLOBALISATION – The world today has been described as a ‘global village’‚ this stems from Marshall Mc Luhan’s concept that ‘the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time’. Mc Luhan has only described one aspect of how the world has become a global village. A closer examination of globalisation will indicate that indeed the barriers of space‚ time and borders which once existed
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alone proved that these Coca Cola geniuses were capable of forming the billion dollar industry that we are so familiar with today (Khan 8)! Actually‚ the beginnings of Coca-Cola go further back than the company merging. The original idea to make coke and its inventor‚ John Pemberton‚ created a concoction by simply being curious of how a mixture of certain ingredients would taste. Being a pharmacist‚ he knew to use a fragrant to appeal to the masses that would consume it‚ use a caramel color which
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PESTEL Analysis for Coke Coca-Cola is recognized as the world’s most valuable brand. Political * Firstly we should mention that Coca Cola is a manufacturer and distributer of drinks and syrup that fall under a variety of food laws‚ mainly the FDA (Food and Drug Administration). If those standards (may differ strongly) are not met‚ potential fines may apply. The FDA ensures and certifies that ingredients meet the laws globally. * Changes in laws‚ especially new tax laws or tax rate changes
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Unilever was founded on soap and margarine - both products essentially sharing the same raw materials with diversification into other business areas starting in the midfifties. The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company’s traditional categories. Unilever’s strategy was an active diversification programme through acquisition. The vigour with which this was pursued‚ while successfully introducing
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launched an innovative campaign‚ “Share a Coke”. The company chose 150 of Australia’s most popular names and put them on the front of millions of Coca-Cola bottles (Lionbridge‚ n.d.). This is the first time in its 125-year history that Coca-Cola has made such a major change to it packaging. Later on‚ this simple idea then expanded to countries around the world‚ including New Zealand‚ the U.K.‚ Norway‚ Ireland and China. Other countries adapted Australian "Share a Coke" campaign into their own unique ways
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Coke and Pepsi Coke and Pepsi are both two big companies in the world which are known by cola. Pepsi is the biggest competitor of coke. The Coca-Cola Company is the world’s largest manufacturer‚ distributor and beverage company.(No author‚ 2009-6-26) Pepsi company is also a transnational corporation with long history. Each of them has big market in the world. However‚ a comparison of Pepsi and Coke reveals several similarities but a great number of differences. Coke and Pepsi are similar
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Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five cents a glass at a pharmacy would grow up to be one of the
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less drastic alternatives? 5 5. Understanding your Loyal Customer 6 6. Conclusion 7 Reference 8 1. Introduction Coke was invented by Dr. John Pemberton‚ an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial anniversary. (Cook‚ 2002) Coke along with the legendary chairman Roberto C. Goizueta had witnessed a remarkable set of accomplishments during the 1980’s. There were some creeping problems
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Coca-Cola‚ often referred to as Coke is a carbonated beverage that is available in stores‚ restaurants‚ and vending machines across the world. The history began in 1886 by a pharmacist‚ Dr. John S. Pemberton and he credits the beverage “Coca Cola” as well as designing the trademarked‚ distinct script that we still used today. It has become as one of the global market leaders in the beverage industry which daily servings of Coca Cola beverages are estimated at 1.9 billion globally over 200 countries
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