Matrix is a useful tool for examining a company’s product range. The four main options are: 1. Market penetration 2. Product development 3. Market development 4. Diversification Information about some of the products produced by Coca Cola is given below. Read this information and complete the tasks over the page: 1. Diet Coke Since being introduced in 1982 as a result of a growing trend towards dieting
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VI. SOCIO-ECONOMIC ASPECT a. Government The corporation has the responsibility to file and pay taxes to the respective government agencies‚ Bureau of Internal Revenue (BIR) for public information purposes showing transparency and accountability. b. Environment The facilitation of a clean environment and effective environment protection is a fundamental aspect of good business operations. Gapas Lending Corporation recognizes that its business activities have an impact on the environment
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CASE STUDY ON UNEMPLOYMENT: TRINIDAD & TABAGO Submitted to: Mr Froylan Gilharry Date: 15th November‚ 2013 Group Members: Vivian Lizarraga Courtney Staine Bobby Young Cristian Lisbey Melina Rios Alfonso Table of Content Introduction.................................. page 3 Summary of the case....................page 4 Questions & Answers.................. page 5 - 7 Reference.................
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2006 from http://stocks.about.com/od/tradingbasics/a/Typesrisk120704.htm Wikipedia.com (2006). Modern portfolio theory. Retrieved February 15‚ 2006 from http://en.wikipedia.org/wiki/Modern_portfolio_theory Investopedia.com (2006). Risk and diversification. Retrieved February 15‚ 2006 from http://www.investopedia.com/university/risk/risk4.asp Croome‚ S. (2005). Achieving optimal asset allocation. Retrieved February 15‚ 2006 from http://www.investopedia.com/articles/pf/05/061505.asp
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Introduction In November 1997‚ the acquisition of APL by NOL was successful. As compared to the larger US based APL; NOL was a small Singapore firm. Through this acquisition‚ it appeared that NOL was ready to become an industry leader in the shipping industry. Thus this acquisition is a strategy through which NOL buys a controlling‚ 100 per cent‚ interest in APL with the intent of making the acquired firm a subsidiary business within its portfolio. Thus APL became a wholly owned subsidiary of
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Retail Expansion Strategies Summary: The article discusses the elements of retail expansion‚ the necessary components and analysis of each component to achieve a successful expansion. The first step of retail expansion is an objective appraisal of the existing business. The author discusses that all elements must be taken into account‚ including but not limited to certain amount of luck. In other words‚ the successful retail concept in one area may not necessarily translate into another
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organizational structure‚ Cooper Industries is constantly trying to uncover opportunities to acquire and divest companies in the pursuit of increasing economies of scope and profitability. Acquisition Guidelines for Diversification Cooper has specific‚ detailed guidelines for its diversification approach. It will only acquire firms that will fit easily into their mold: seeking acquisitions that exhibit stable earnings or countercyclical earning patterns‚ acquiring products that serve basic and essential
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forced approach engaged in providing employees better work environment. The airlines lack diversification of products and also they have been genuinely feeling guilty of this aspect. The employee’s involvement is more careful in the specific tasks such as self-scheduling and enabling employees to have their own timings arrangement and improving sense of responsibility. Southwest airlines lacks diversification of products and services as there is no new type of service introduced (Rao et al‚ 2015)
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countries by operating over 3‚000 flights per week. Entering the cargo shipping. One of the top global brands‚ with a fastest growth in economy without dropping 20% a year. Provides high quality service and winning ‘Airline of the Year’ in 2013. Diversification of Senior Management style and multi nationality staffs. Good in managing crisis. (Eg. Economic recession in 2008/2009) Convenient Location in the Middle East with a strong cooperate culture. Effectively managing the needs of their target audience
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like Porter matrix‚ BCG‚ DPM matrix and Gap analysis etc. The Ansoff matrix is also used in marketing audits The Ansoff matrix entails four possible product/market combinations: Market penetration‚ Product development‚ Market development Diversification Ansoff Product-Market Growth Matrix [pic] Market penetration Market penetration occurs when a company penetrates a market with its current products. It is important to note that the market penetration strategy begins with the existing customers
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