1. Cirque du Soleil does not have a product‚ they have a diverse‚ creative‚ critical thinking‚ artist works company; a circus without animals. Within this company‚ this show allows their featured unique artists‚ to tap into their creative side and create magic for an audience. Cirque du Soleil aims to create the greatest shows onstage all around the world. The core for a functioning Cirque du Soleil is behind the scenes‚ with artists and staff. Recruiting these people seems to be a challenge
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Cirque du Soleil is the subject of this year’s selected case! Over the last 24 hours‚ the teams have been analyzing the entertainment company’s partnership with MGM casinos‚ while the Cirque looks to enter new markets at Tokyo Disney Resort‚ Macao and Dubai World. They will have to recommend a sustainable model that can be as profitable as its relationship with MGM Mirage. The following summary is officially made available to the public attending the presentations as of Saturday March 27 at 9:00am
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Preguntas caso Cirque du Soleil 1. Analizar la competencia del Cirque du Soleil en sentido amplio. 2. ¿Se podría decir que la estrategia del Cirque du Soleil es una estrategia customer centric? 3. Analizad desde el punto de vista de la matriz de Ansoff la estrategia de crecimiento intensivo del Cirque du Soleil. 4. ¿Se puede hacer una planificación estratégica en una empresa como el Cirque du Soleil?‚ ¿Existen oportunidades de generación de nuevos modelos de negocio para el Cirque du Soleil o es un
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Cirque du Soleil International Strategy SMO 641: Business Strategy Individual Case Project Navjot Singh October 16‚ 2014 Cirque Du Soleil has been a global leader in performing arts industry. It is based in Montreal‚ Canada and has been privately held since its inception till 2008. In 2008‚ Guy Laliberté sold a 20 percent share of the company to Dubai based partners. Innovation and creativity are the pillars of Cirque’s competitive advantage. Human capital forms an essential part as it
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a) Background and Motivation The Cirque du Soleil‚ the arguably most famous circus in the world‚ has been founded in 1984‚ in Quebec‚ Canada. The two initiators of this company‚ Guy Laliberté and Daniel Gauthier‚ have always seen circus with a modern eye. Effectively‚ their power of creativity and their visionary ideas have been the key ingredients to make this circus a global empire. The comparative advantage which makes the Cirque du Soleil so unassailable is its creative inspiration and the perfection
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1. What was the level of IT alignment at Cirque du Soleil in 2008? We can observe how an art and stage performance company used IT like no one could ever imagine. Cirque rooted IT in all its business processes. Cirque Memory is a knowledge repository used to store all relevant information on artists’ make-up and costumes‚ sets‚ and staging. Advantages of Cirque Memory are to transfer knowledge across‚ ongoing improvement‚ knowledge‚ growth‚ improvement‚ good memory‚ ill-structured‚ design. IT life
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Cirque Du Soleil INTRODUCTION Cirque Du Soleil is a unique and a classy mix of music‚ dance‚ and acrobatics that has reached from rags to riches through its live entertainment mesmerising people all over the world. Since its inception‚ it has travelled around the world exposing the audience to an alternate dimension of reality. Over the years‚ it added inventiveness to its shows‚ groomed its performers to unimaginable heights to display their best performances and built a strong brand name that
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production costs. However‚ the Porter’s Five Forces analysis on a traditional circus is not applicable when examining Cirque Du Soleil‚ which truly captures the essence of its slogan “We Reinvent the Circus.” Cirque has been a disruptive innovator in creating a new market for the circus industry by deviating from the boundaries of a traditional circus. At the time of the case report‚ the Cirque occupies a blue ocean‚ of little rivalry‚ has low supplier power‚ and is in a market that has high costs for entrants
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HARVARD BUSINESS SCHOOL THOMAS J. DELONG V1NEETA VIJAYARAGHAVAN Cirque du Soleil Murielle Cantin arrastró sus maletas por el “lobby” del hotel. Este era uno de los mejores hoteles en Río‚ pero extrañaba su propia cama y su casa en Montreal‚ Canadá. Como directora de elenco del Cirque Du Soleil‚ Cantin estaba de gira durante semanas‚ e incluso meses‚ tratando de encontrar el talento más destacado‚ en los rincones más lejanos del globo. Algunos de sus asesores artísticos la estaban presionando
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CASE STUDY: CIRQUE DU SOLEIL 1. What are Cirque’s product and strategy? The cirque product is a circ show without animals‚ the main features of this show are: clowns‚ acrobats and gymnasts. The difference between Cirque du soleil and other circs is that the first one tries to make the show unforgettable by adding music specially composed for each show and also an elaborated “attrezzo” (lights and scenario). The Strategy that Cirque used is a blue ocean strategy‚ this strategy consist in creating
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