NIKE reported revenues of $10.7 billion‚ an 8 percent increase from FY’02. The best year of the company’s 31-year history. NIKE is ranked # 1 in the footwear industry NIKE’s Market Capitalization is 20.17B compared to 2.49B of leading competitor Reebok and 334.60M for the entire Industry. Net income had risen 61% as demand for sneakers surged in March of 2004. • • • Executive Summary: We are recommending the purchase of 150 of shares of NIKE on limit order at $70 and 150 shares at market
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Increase endorsement programs Tie up with local market player to boost the sale-volume Threats Adisas larger competitor Nike has a greater market share and having a big budget in marketing activity. The newly born several brands like New Balance‚ Reebok‚ CAT‚GAP has increase their advertising budget in recent years. Amount of competitors increasing
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(ended at 31 May 2012)‚ their fastest growth in 15 years. Not stopping on that phase‚ Nike already made a target to achieve a significant growth next year. Background and Assumptions Nike is a major player in sportswear industry alongside Adidas‚ Reebok‚ Puma‚ etc. In fact‚ some source even stated that Nike is topping any other sportswear company‚ which made them the number one sportswear brand on the globe. Speaking about Nike‚ we must not forget about their fascinating research facilities which
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designing‚ developing‚ marketing and retailing of sports footwear‚ apparel and accessories. It also involves in manufacturing and retailing of various sporting gears‚ accessories‚ golf balls‚ and iron rods. The company offers products through adidas‚ Reebok‚ and About TaylorMade-adidas Golf brands. Adidas brand through adidas Sport Performance offers products in five categories namely‚ football‚ basketball‚ running‚ training and outdoor. adidas continuously improved the quality‚ look‚ feel and image
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CHAPTER 1 INTRODUCTION TO TAKEOVERSAND MERGERS | We have been learning about the companies that come together to form another company and companies taking over other existing companies to extend and expand their business. With the recession taking over toll of the international markets and many Indian businesses and the feeling of insecurity surging over our businessmen‚ it is not surprising when we get to hear about immense numbers of corporate restructurings
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Reebok international well-known athlete show contracts with independent company in Asia to manufacture all of its footwear production. However‚ the conditions are to follow human rights production standards namely: (1) Non-discrimination‚ (2) Working hour or over time‚ (3) Force or compulsory labor‚ (4) Fair wages‚ (5) Child labor‚ (6) Freedom of association‚ (7) Save and healthy work environment. What is your opinion of Reebok production standard of human right for its suppliers? What would Milton
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goal of this strategy was to make products that meet their consumers needs best. The vivid example of management team’s diligence and vigilance was that they were able to regain the first place in the market very quickly during harsh competition with Reebok. To my deep conviction‚ management team’s great decision making ability and historical decisions made by them were the pledge of the company’s success. The first important decision I would emphasize‚ was arrangement of their production in emerging
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its suppliers who currently have a great deal of power‚ a potential expansion of its product offering‚ and its lack of an international presence. Summary of key learning points and strategic issues 1. How does Under Armour’s overall diversification set the company up for the future? 2. Does Under Armour’s strong dependence on its suppliers put the company in a threatening position? How could the company reduce its risk? 3. Assess the potential impact of an economic decline on Under
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Strategic Analysis of Adidas AG Table of Contents Sections | | Pages | Ⅰ. | Introduction | 3 | Ⅱ. | Suitability Evaluation | | | 1. Strategic Position | 3 | | 1.1 Competitive characteristic | 3 | | 1.11 Five Forces Framework | 3 | | 1.2 Strategic capabilities | 5 | | 1.21 Dynamic Capabilities | 5 | | 1.22 VRIN | 5 | | 1.3 Vertical Integration | 6 | | 2. Strategic options | 7 | | 2.1 Market development | 7 | | 2.11 Market Driver | 7 | | 2.12 Competitive
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Reebok - Managing Human Rights Issues ’Ethically?’ In January 2002‚ China Labor Watch2 published a report on working conditions in six factories in China These factories manufactured footwear products for the US-based Reebok International Limited (Reebok)‚ one of the leading footwear and apparel companies in the world. The report highlighted the poor working conditions in these factories. A similar report had been published in 1997 by two Hong Kong based non-profit organizations‚ which had accused
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