A PROJECT REPORT ON CONSUMER BEHAVIOUR REGARDING Various Branded Shoes SUBMITTED TO: PANJAB UNIVERSITY‚ CHANDIGARH in partial fulfillment of requirement for the degree of MASTER OF COMMERCE (M.COM) SUPERVISED BY:- SUBMITTED BY:- Mrs. Ranjit Kaur Jasdeep Kaur
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issue : 19th October 2013 (Pending approval) Date of Submission : 9thNovember 2013 Reebok & Adidas Case Study Refer the case study The Assignment Write a 8-12 page (double-spaced) analysis of the Reebok and Adidas Case Study addressing the following questions: 1. Why is business integration important to Reebok? (2 marks) 2. Diagram what information is collected and how it is used in the new system at Reebok (4 marks) 3. When problems arise with the network‚ or the software‚ how can they be identified
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| Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 | |4
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everywhere in the world. Company concentrates its strategy on strengthening their brands and products in order to improve competitiveness and financial performance. Their portfolio includes such brands as: Adidas - Footwear‚ apparel‚ accessories Reebok - Footwear‚ apparel and accessories TaylorMade-adidas Golf - Golf Equipment: metalwoods‚ irons putters‚ golf balls‚ footwear‚ apparel and accessories Rockport - Dress‚ casual and outdoor footwear‚ apparel and accessories CCM-Hockey - Hockey equipment
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COMPARITIVE ANALYSIS OF MARKETING STRATERGIES: INDIAN FOOTWEAR INDUSTRY NIKE-ADIDAS-REEBOK-PUMA-INDIAN BRANDS Executive Summary To study and develop substantial market analysis on the primary products these firms (Nike‚ Adidas‚ Reebok‚ Puma and Indian brands) make‚ i.e Athletic Footwear. We will compare their marketing strategies‚ their targeting and their marketing mixes. We will analyze their segmentation and examine their positioning in the Indian market. And lastly we will state
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||| Contents ||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting & Positioning 16 Recommendations 19 Appendix 21 ||| Background ||| adidas AG is a German sports apparel manufacturer‚ part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: "adidas"). The company
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Strategic Brand Management of Adidas Duraiganasan Subramaniam SCSJ-0003731 BA456 Marketing Cases Mr.Francis Ng Adidas Introduction Adidas is a Germany multinational corporation that design and manufacture sport accessories and clothing. Besides‚ its core business adidas also have leverage its product types such as bags‚ shirts‚ watches‚ eyewear‚ and other sports- and clothing-related goods. Adolf Dassler‚ founded adidas in 1948‚ after the separated from his brother Rudolf who was founded
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Lauren Storch Mrs. Hickey English1010 13 February 2015 Reebok Advertisement Analysis A majority of the population has had an experience with advertisements. They are everywhere we look. Have you ever looked through a magazine or drove past a billboard and wondered‚ “Who comes up with these ideas?” Have you ever looked through a pamphlet and was so drawn in that you couldn’t help but pull out you credit card and order the product? The entire purpose of advertisement is to promote a product. Cosmopolitan
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14 New Entrants: 14 Customers bargaining power: 15 Suppliers bargaining power: 15 Complements: 15 SWOT Analysis 16 Strengths 16 Weaknesses 16 Opportunities 16 Threats 16 Current & Past Strategies 16 Future Action Plan 18 Work to Rebrand Reebok Image: 18 Focus on Emerging Markets: 19 Focus marketing efforts at large sporting events on key products: 20 Monitor and review of the plan 21 Conclusion 22 Current & Past Financials 22 Balance Sheet 22 Income Statement 23 Statement of Cash
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acquisition of French sporting goods manufacturer and mar keter Salomon SA diversified it beyond footwear and apparel and into ski equipment‚ golf clubs‚ bicycle components‚ and winter sports apparel. The €1.5 billion acquisition allowed adidas to surpass Reebok to become the world’s second largest sporting goods company with 1998 sales of nearly €5.1 billion. However‚ almost as soon as the deal was consummated‚ it looked doubt ful that the acquisition would help adidas achieve its strategic intent of becoming
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