Final case study Marketing Mix of Nike Products • Nike’s focus is athletic footwear and sport apparels for practicing sport as well as for every day usage. • Low labor prices because the production facilities are located close to the raw material. • Brand also offers few new products include sport balls‚ timepieces‚ eyewear‚ skates‚ bats‚ and other equipment designed for sports activities. • The most famous product categories of Nike includes: Running‚ Basketball‚ Cross-training‚ Outdoor
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younger generation * Endorse young superstars * High Performance product Weaknesses * Rigid pricing structure * Least preferred as oppose to Nike * Price to high though is linked to quality Opportunities * Acquisition of Reebok * Growing revenue from opening of town retail stores * Continuing challenges in import/export duties Threats * Doesn’t have strong distribution network * Fakery of the Adidas products * Changing consumer patterns Exercise 1
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In the business world is a real advantage to have some valuable case studies to work on. SWOT Analysis Toyota Strengths * New investment by Toyota in factories in the US and China saw 2005 profits rise‚ against the worldwide motor industry trend. Net profits rose 0.8% to 1.17 trillion yen ($11bn; £5.85bn)‚ while sales were 7.3% higher at 18.55 trillion yen. Commentators argue that this is because the company has the right mix of products for the markets that it serves. This is an example of very
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Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age‚ race‚ family income‚ and education level‚ among others.Besides‚ it was observed that the majority of the respondents consist of professional from various fields like engineers‚ software professionals‚ working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buying
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inner-city youths who are typically devotees of rap music. We can look at hip hop artist Big L’s lyrics at the kind of message being preached “Aiyyo‚ you Annotatebetta flee hops‚ or get your head flown three blocks L keep rapper’s hearts pumpin like Reeboks And every year I gain clout and my name sprouts Some brothers’d still be virgins if the crack never came out I got the wild style‚ always been a foul child My guns go BOOM BOOM‚ and yo’ guns go pow-pow I’m known to have a hottie open‚ I keep
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A Study of Organizational Behavior Undertaken at [pic] Guided By: Mr. Rahul Vats. (Faculty- IBS) Submitted By: Pratik Asnani. (Roll No: 59) Pratik Kotak. (Roll No: 19) Aditya Trivedi (Roll No: 45) Kathit Shah (Roll No: 60 ) Hardiksinh Chavda. (Roll No: 48) Joytsana Chaudhry (Roll No: 52) Company Profile: Big Bazaar is a chain of department stores in India‚ currently with 75 outlets. It is owned by the Pantaloon Retail India Ltd‚ Future Group. It works on the same economy model
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AN ECONOMIC PROFILE OF NIKE Nike Inc. (NKE) is one of the best known and heavily advertised brands in the world. Nike designs‚ develops and markets footwear‚ apparel‚ equipment and accessory products. Nike principally targets athletic footwear and athletic apparel. Nike’s product categories include running‚ cross training‚ basketball‚ soccer‚ sport-inspired urban shoes‚ and children’s shoes. It also makes shoes designed for football‚ golf‚ baseball‚ tennis‚ walking‚ skateboarding‚ bicycling
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update. New Zealand is to an awful start with 5/2 in 2.0 overs. Now back to our show. Today call contest question- How many bronze medals did Australia win? To answer this question‚ call 43999999 and tell them your answer. You have a chance to win Reebok merchandise. Akanksha: And for today’s thought- Never make your friend feel alone until you’re alive. Continuing with the show‚ I invite Musaib to tell his views on “Young Generation of India” Harash: Now I invite Rahul to say some words about
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addition to this‚ the hockey equipment industry has been facing flat sales as of late. – Major decision • Skates make up the largest (34%) portion of global hockey equipment market by category‚ followed by sticks – Exhibit 2. • Key competitors are: Reebok-CCM Hockey‚ Bauer Hockey‚ Easton‚ and Graf. – Competition in the industry • The industry was an expensive industry in comparison to other sport equipment industries like soccer. – Threat of substitutes high • The consumers of hockey equipment
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Executive Summary The company strategy that Nike uses is an ingenious one. A strategy that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes‚ Knight thought that it would be a better idea to take manufacturing plants overseas to places where labor is much cheaper than in the U.S.‚ places like Taiwan and South Korea. With 86% of its products being produced in one of those two countries and Nike employing a large number of people
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