proves the hypothesis of marketing: - Related diversification is a more successful strategy for growth among firms than unrelated diversification. It explains the concept of diversification‚ the rationale of diversification‚ types of diversification‚ diversification strategies‚ and dimensions of diversification. This paper analyses the given hypothesis using various examples and reaches a conclusion. Keywords Related‚ unrelated‚ diversifact‚ diversification‚ diversifame‚ diversifad‚ diversifriction
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Amul’s Diversification Strategy: A Pizza for Rs 20! In early 2001‚ Gujarat Cooperative Milk Marketing Federation (GCMMF)1 planned to leverage its brand equity and distribution network to turn Amul2 into India’s biggest food brand. Verghese Kurien‚ Chairman of GCMMF‚ set a sales target of Rs.10 bn by 2006 as against sales of Rs 2.3 bn in 2001. In 2001‚ GCMMF entered the fast food market in India with the launch of vegetable pizzas under the brand name SnowCap in Ahmedabad‚ Gujarat. GCMMF was also
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Compare the business model for ET Wal-Mart and Amazon Compare walmart.com and amazon.com. What characteristics are shared? That are unique to walmart.com and amazon.com for that? Going to both websites at first glance I noticed many similarities between walmart.com and amazon.com. Both sites are online merchants that have been made by an identical model‚ where the menu of product categories on the left page margin. Amazon.com has 13 product categories or departments‚ as they call it on the
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Unrelated Diversification is a form of diversification when the business adds new or unrelated product lines and penetrates new markets. For example‚ if the shoe producer enters the business of clothing manufacturing. In this case there is no direct connection with the company´s existing business - this The unrelated diversification is based on the concept that any new business or company‚ which can be acquired under favorable financial conditions and has the potential for high revenues‚ is suitable
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The retail giant Wal-Mart is based in Bentonville‚ Arkansas and it was founded by the late Sam Walton (1918 – 1992). In the mid 60s Sam Walton was looking at technology to use IBM mainframes to store inventory data (Wallgum‚ p.1‚ 2010). “Wal-Mart Stores Inc. built an inventory and supply chain management system that changed the face of business” (Helen‚ p. 38‚ 2002). Beginning his career in the mid 40s Sam Walton knew the importance of meeting customer’s needs and this ideology remains today. According
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TO The Bretton Woods Conference of 1944 proposed the creation of an International Trade Organization (ITO) to establish rules and regulations for trade between countries. The ITO charter was agreed at the UN Conference on Trade and Employment in Havana in March 1948‚ but was blocked by the U.S. Senate (WTO‚ 2004b). Some historians have argued that the failure may have resulted from fears within the American business community that the International Trade Organization could be used to regulate
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Problem Wal-Mart was drawing increasing flak from organized labor about the company’s low wages and anti-union posture. It was confronting 6‚000 lawsuits on a variety of issues‚ including one claiming that it discriminated against female employees. H. Lee Scott was understandably concerned about the raft of issues that threatened to mar Wal-Mart’s reputation and raise questions about the company’s efforts to secure the lowest prices for its customers. The problem for Wal-Mart now is how
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Working to better the community of your organization can serve many purposes of establishing a strong future for your company‚ allow your employees to feel closing to reduce turnover‚ and to show customers that you are a company that cares. The key to establishing a future for your company is focused on the education of the next generation. Target has invested $1 billion into school systems for the children within their communities. This social efficacy leads to not only the children becoming more
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Wal-Mart Stores: Every Day Low Prices in China Key Issues Wal-Mart is currently facing a change to their business in China. Over the past few years China’s retail industry and its distribution and logistical infrastructure have opened up significantly with decreased government regulation. For Wal-Mart this will mean a large change in its business strategy and it will now look to profitably expand with China’s booming economy. In order to set a new strategy Wal-Mart will need to identify
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Case：Sears‚ Roebuck and Co. vs. Wal-Mart Stores‚ Inc. Financial Statement Case analysis 1． How do the retailing strategies of Sears and Wal-Mart differ? How does each firm operate their business/attempt to create value? The two companies differs in retailing strategy in two ways. 1. Credit sales boost sales greatly in Sears‚ not in Wal-mart Since 1992 when Arthur C. Martinez was brought on board to head Sears’s retailing operations‚ credit sales‚ especially through the use of the
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