PepsiCo ’s Diversification Strategy in 2008 PepsiCo was the world ’s largest snack and beverage company‚ with 2007 net revenues of approximately $39.5 billion. The company ’s portfolio of businesses in 2008 included Frito-Lay salty snacks‚ Quaker Chewy granola bars‚ Pepsi soft drink products‚ Tropicana orange juice‚ Lipton Brisk tea‚ Gatorade‚ Propel‚ SoBe‚ Quaker Oatmeal‚ Cap ’n Crunch‚ Aquafina‚ Rice-A-Roni‚ Aunt Jemima pancake mix‚ and many other regularly consumed products. Company History
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Introduction Diversification is a method of investing that been shown to increase portfolio return while reducing portfolio risk as measured by standard deviation. This method specifically increases the efficient frontier for investors. The challenge to an investing firm is an appetite by its customers for an ever increasing efficient frontier. One area to explore to obtain this increase is through further diversifying through international diversification. International portfolio diversification gives
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Possible Growth Strategy The limit of the Turkish Airline’s growth may be the hub airport capacity. Turkish Airlines operates a hub and spoke network out of Ataturk Airport in İstanbul. Since Ataturk Airport has not much room left for major growth‚ this situation may limit Turkish Airlines’ growth. Furthermore‚ the labor pool in Turkey has saturated and the airline has started to recruit internationally‚ which will lead to an increase in labor costs. However‚ Turkish Airlines can sustain its growth
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THE AIRLINE INDUSTRY: Trends‚ Challenges‚ Strategies John Wensveen‚ Ph.D. Dean‚ School of Aviation Dowling College New York‚ USA www.dowling.edu President‚ Airline Visions www.airlinevisions.com The University of Sydney Faculty of Economics and Business Leadership and Policy Seminar Series Sydney‚ Australia 23 February 2010 Presentation Objectives • Provide background on the global industry • Present a regional analysis • Discuss current and future evolvement of the industry (trends) • Discuss
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China Southern Airline is the world’s sixth-largest airline measured by passengers carried‚ and Asia’s largest airline in terms of both fleet size and passengers carried. It is also the fourth-largest airline in the world in domestic passenger traffic and the sixth-largest in scheduled domestic passenger-kilometres flown Marketing Strategy 1. Maintain marketing share. 2. Expanding marketing structure‚ increase market share‚ identifies new customers‚ open up new routes‚ and stimulate visitors
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industries. The strategic management process will be more emphasise in this report where its importance in the organisation play an important factor in order for the organisation to grow and expand. Malaysia Airlines (MAS) have been chosen as an organisation for this report. Malaysia Airlines is a commercial air travel organisation where they provide transportation service throughout the world‚ specifically 850 destinations in 150 countries. The organisation company profile will explain more about
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Chapter Three Steps toward Export Diversification 3.1 Formation of Product and Service specific Business Promotion Councils: 3.1.1 Ministry of Commerce has formed Several sector/ product and service specific Business Promotion Councils as a joint initiative of the government and the private sector within the scope of the Company Act 1994 for diversifying export‚ improving and ensuring the quality of products‚ acquiring appropriate technologies‚ fulfilling compliance requirements‚ marketing
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Agency Visit Marcella Ruiz BSHS/332 October tenth‚ 2011 Marcia Winter Agency Visit Agency’s Name Crystal Monarch is a youth center that recently opened up in Pocatello Idaho. The main focus of the center is to help youth ranging in age from 12 to 25. They hold special events and have an after-school program that helps teenagers explore different aspects and learn new skills. The agency realizes the need for a variety of programs and educational opportunities. This is why the agency has
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external environment in "Ryanair-’Southwest" of European airlines" case‚ which is very important factor for the firm’s formulated effective strategy. The external environment consists of a wide array of economic and sociopolitical factors. It is the specific market arenas that the organization has chosen in its strategy; it provides the business opportunities to the firm and it’s also a source of threats or forces that may impede the successful implementation of a strategy. Macro-environmental Analysis
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MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | | 3.1 SEGMENTATION
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