The company Harley Davidson was discovered by William S. Harley and Arthur Davidson when they designed their first motorcycle in 1903. The first dealership opened in Chicago in 1904. The mission of Harley Davidson is “We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.” Some of the components of an effective mission statement are incorporated within the mission statement. These components include the customer aspect
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SIS Harley Davidson-Case 3 I. Company Profile / Summary (Brief) Harley Davidson Inc. is an American motorcycle manufacturer. Harley Davidson specializes in the sales of heavyweight motorcycles that are designed for cruising on highways. Harleys have a distinct design and exhaust sound that have appealed to a mass market of customers all over the world. Harley Davidson has relied on a strong fan base for sales of their motorcycles and apparel. They currently offer five different
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Mr. Richard Teerlink age 59 joined Harley Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President‚ and he was named Chief Executive Officer in 1989. Mr. Teerlink is also on the Boards of Directors of Johnson Controls‚ Incorporated and Snap-On Incorporated (Rethinking Leadership). Mr. Teerlink has been the leader in developing a value-based culture at Harley. Shareholder Lawsuits: In re Harley Davidson‚ Inc. Securities Litigation was a consolidated
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Harley Davidson Case Study Company Summary: Harley-Davidson is one of two American producers of motorcycles‚ and the nation ’s #1 seller of the cruiser style of motorcycles. The organization offers 35 different models of custom and touring bikes through a worldwide network of more than 1‚500 dealers. Harley models include the Sportster‚ the Fat Boy‚ and the Electra-Glider. The company also produces sport bike style motorcycles under the brand name of Buell. Other than its motorcycles‚ Harley-Davidson
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Executive Summary Harley-Davidson‚ Inc. was founded in 1903 in Milwaukee‚ Wisconsin. It was one of only two U.S. motorcycle manufacturers to survive the Great Depression. From 1950 to 1980‚ H-D struggled to survive a difficult time in its history. During those years‚ they developed a poor reputation for quality and performance. Were it not for the federal government’s intervention‚ Harley might have gone out of business. Fear that major U.S. manufacturers like Harley-Davidson would be crushed
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Harley Davidson We have decided to address problems and causes within the Harley Davidson Company by using a strategic audit which will explain past‚ present and future trends within this organization. I. Current Situation A. Current Situation Excellent financials‚ low debt load‚ 2001 was the 16th consecutive year with record performance. Price/earnings ratio is positive. World wide retail for 4th quarter 12.9% growth over year 2000. Forbes named Harley-Davidson its "Company of the
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STUDY ON HARLEY DAVIDSON: DEFENDING A PIECE OF DOMESTIC PIE About Harley Davidson Founded in 1903 by William S Harley and the Davidson brothers. Symbolizes the all-American attributes of individuality‚ freedom and passion for adventure. By 1960 Japanese motor companies hit the country In 1969 AMF‚ a recreational equipment conglomerate By 1976 Harley-Davidson offered 4 models With the 80s Harley-Davidson started its revitalization program with the government help. Harley-Davidson
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Harley Davidson was founded in Milwaukie‚ Wisconsin in 1903‚ and has been manufacturing motorcycles continuously since conception (Harley Davidson DVD‚ 2008). The company is now one of the world’s largest motorcycle manufacturers and controls 26% of all motorcycle sales in the USA‚ and a massive 50% of the heavyweight segment (Armstrong & Kotler‚ p129). The Harley Davidson name is an incredibly strong brand in the world today. Not many people in western culture could hear the name Harley Davidson
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HIGHER NATIONAL DIPLOMA ------------------------------------------------- Assignment STUDENT NAME | : | | EDEXCEL REGISTRATION NO. | : | | PROGRAMME | : | HND | SEMESTER | : | 04 | UNIT NO./TITLE | : | 13 / Managing Activities | ASSIGNMENT NO. | : | 01 of 04 | ASSIGNMENT TITLE | : | Managing Activities | UNIT OUTCOMES COVERED | : | | P13.1Explain how processes and functions inter-relate in the organisational structure P13.2Plan work activities to meet the objectives of
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Harley History Harley Davidson was seen in America as a company that produced motorcycles with “raw power.” The company was founded by Arthur and Walter Davidson and William Harley in 1903. In 1918‚ Harley Davidson had become the largest motorcycle producing company in the world. Their production totaled 28‚000 motorcycles. Production continued to increase with the onset of World War II and the military use of Harley’s motorcycles. The mystique of the product had a tough sense to it with
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