Elevator Pitch: 3M Corporation have a history of succeeding through a culture of innovation along with leveraging existing core technologies. 3M management demonstrates existence of different divisions as independent businesses with their individual units of operations. In addition‚ the cross divisional support between various units like sharing personnel resources‚ distribution channels‚ 3M provided multiple possibilities for innovation. In such an encouraging corporate culture‚ should Optical Systems
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mass market‚ it usually faces a positioning dilemma - should it play on its ’low price’ avatar and risk losing its brand image‚ or does sticking to its snob value jeopardise its market expansion plans? Our ad tries to overcome this through a dual strategy. First‚ we have attempted to retain Apple’s classy style of communication through the minimalistic poster. The white background is reminiscent of Apple’s earlier print ads. Secondly‚ we deliberately excluded any mention of the price‚ and just
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............................................................... 3 2 - Culture of Innovation ......................................................................................................................................... 6 3 - Pillars of 3M Innovation Process ....................................................................................................................... 8 4 - Breakthrough Innovation and Lead User approach .......................................................
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Art Fry was in search of a bookmark for his church hymnal that would neither fall out nor damage the hymnal. Fry noticed that a colleague at 3M®‚ Dr. Spencer Silver‚ had developed an adhesive that was strong enough to stick to surfaces‚ but left no residue after removal and could be repositioned. Fry took some of Dr. Silver’s adhesive and applied it along the edge of a piece of paper. The
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Introduction to 3M 3M is a $31 billion diversified science-based technology company with a global presence and the following business groups: Consumer‚ Electronics and Energy‚ Health Care‚ Industrial‚ and Safety and Graphics. These five business segments bring together combinations of 3M’s 46 unique technology platforms to produce various products‚ driving innovation and providing for efficient sharing of business resources. With operations in more than 70 countries — and 55‚000 products sold across
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Case Analysis- 3M Corporation Case Analysis- 3M: Profile of an Innovating Company Introduction Relevant Facts The next invention was the wetordry waterproof sandpaper‚ which came about when an ink manufacturing named Francis Okie asked for samples of every mineral supply in the house. Mr. Okie was persuaded to join 3M as the company first product developer. The wetordry found immediate acceptance in automobile plants and repair shops. The next critical event occurred in 1925 when
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INTERNATIONAL DIVERSIFICATION There is a basic principle in finance and portfolio management‚ and this is‚ to obtain the greatest benefits with the resources available‚ this principle leads to a fundamental problem‚ which is to determine which assets should be invested to maximize the profitability of the capital available. Previously was limited when it comes to investing insight‚ which consisted of single and only an investment in domestic assets‚ today the borders of investment have expanded
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PepsiCo ’s Diversification Strategy in 2008 PepsiCo was the world ’s largest snack and beverage company‚ with 2007 net revenues of approximately $39.5 billion. The company ’s portfolio of businesses in 2008 included Frito-Lay salty snacks‚ Quaker Chewy granola bars‚ Pepsi soft drink products‚ Tropicana orange juice‚ Lipton Brisk tea‚ Gatorade‚ Propel‚ SoBe‚ Quaker Oatmeal‚ Cap ’n Crunch‚ Aquafina‚ Rice-A-Roni‚ Aunt Jemima pancake mix‚ and many other regularly consumed products. Company History
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Introduction Diversification is a method of investing that been shown to increase portfolio return while reducing portfolio risk as measured by standard deviation. This method specifically increases the efficient frontier for investors. The challenge to an investing firm is an appetite by its customers for an ever increasing efficient frontier. One area to explore to obtain this increase is through further diversifying through international diversification. International portfolio diversification gives
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in many companies‚ such as General Electric. The process helped these companies that implemented it to make a significant improvement in their performance (Motorola University). In the following paper‚ I will focus on the definition of Six Sigma and its phases. Also‚ I will point to the implementation roles of the Six Sigma. Moreover‚ I will write about Motorola and General Electric as good examples of companies that have implemented the Six Sigma strategy. Six Sigma Six
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