Unilever was founded on soap and margarine - both products essentially sharing the same raw materials with diversification into other business areas starting in the midfifties. The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company’s traditional categories. Unilever’s strategy was an active diversification programme through acquisition. The vigour with which this was pursued‚ while successfully introducing
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University of Zululand Faculty of Commerce‚ Administration and Law Department of Business Management Assignment topic: Chapter 7 Summary – Corporate strategy and diversification Name: Mr T Mdletshe Student number: 200903233 Module code: CBM 503 Module Description: Advanced Aspects of Management 1. CORPORATE STRATEGY AND DIVERSIFICATION This chapter is about choices of products and markets for an organisation to enter or exit. Organisations often choose to enter many new products and market areas
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16 October 2012 Draft v1 Seitenzahlen einfügen‚ Inhaltsverzeichnis einfügen Pepsico’s Diversification Strategy in 2008 Discussion material 16 October 2012 16 October 2012 Draft v1 Contents Seitenzahlen einfügen Sections 1 2 3 4 5 6 7 Project Team Our understanding of PepsiCo Market / Industry analysis Financial analysis Portfolio analysis Recommendations Q&A 1 16 October 2012 Draft v1 2.1 PepsiCo Overview Overview n n n n Acquisitions n Formed in 1965:
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BUSINESS STRATEGIC DEVELOPMENT CANON DIVERSIFICATION STRATEGY [pic] By: NURSYAH FAHMANSYAH RIZKI (0832200304) Magister Manajemen Sistem Informasi Universitas Bina Nusantara 2009 DIVERSIFICATION Definition Diversification is a form of growth marketing strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit or at the corporate level. At the business unit
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fourth most recognised brand in the world. In 2009‚ Forbes has ranked GE as the world’s largest company. At the beginning of the 1980s General Electric determined a goal of increasing its market share. This aim was achieved by acquiring Radio Corporation of America and advanced satellites divisions and disposing of its consumer electronics divisions. This was General Electric’s effective strategic planning that helped to increase the annual income. These are the GE strengths‚ weaknesses‚ opportunities
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General Electric Company General Electric Company or also popularly known as GE is the biggest conglomerate in the United States. GE has always been firm and strong with its industrial businesses. It offers diversified technology and is also a credible financial services company. With its wide and diverse variety of products of; aircraft engines‚ water processing‚ household appliances‚ power generation‚ industrial products‚ business and consumer financing‚ GE is unquestionably a strong conglomerate
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Globalization at General Electric Why do you think GE has invested so aggressively in foreign expansion? What opportunities is it trying to exploit? General Electric is one the largest industrial conglomerates in America. It has invested so aggressively in foreign expansion is due to the fact that they want to achieve their main goal which was to be number one or two globally in every business in which it participate. They took opportunities to exploit countries which having economic downturn
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General Electric Under Jack Welch John Francis Welch‚ Jr.‚ also known as “Jack”‚ became the CEO of General Electric in 1981 and maintained this title for the next 20 years until his retirement in 2001. He was widely known as a “national business hero” because he had a different approach on management that provided increasing results. For this very reason‚ many also despised his tactics. He was very aggressive in cutting out the weak‚ because he believed that it was holding back the company. One
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Saptarshi Dutta (11DM-140) The General Electric Turnaround (1981-2000) Ranked at number 6 in the fortune 500 list‚ GE is the world’s most valuable and admired company. This status is attributed to the changes made by the company in the two decades from 1981 to 2000 under the leadership of CEO Jack Welch. In the 20 years that Jack led GE’s‚ revenues rose from $30 to $130 billion and company value went from $14 to $410 billion. Jack Welch’s entire strategy took place in 3 waves- First Wave (1981)
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Five Ps for strategy Henry Mintzberg (1996) * Mintzberg‚ H. (1996) ’Five Ps for Strategy1 in Mintzberg‚ H. and Quinn‚ J. B. (1996) The Strategy Process‚ London‚ Prentice Hall. Originally published in extended form in California Management Review (Fall 1987). * Human nature insists on a definition for every concept. * Strategy has long been used implicitly in different ways even if it has traditionally been defined in only one. * Explicit recognition of multiple definitions can
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