definition of co-branding‚ Leuthesser‚ Kohli and Suri (2003‚ p. 36) have defined co-branding as "the combining and retaining of two or more brands to create a single‚ unique product or service". Co-branding strategies are increasing used to fend off heavy competition and to gain more marketplace exposure (Spethmann & Benezra 1994). The main advantages are that companies can pool together their resources‚ reduce the cost of production introduction and generate greater sales (Kolter et al. 2006‚ p. 408;
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ADVANTAGES AND DISADVANTAGES OF DECENTRALISING AUTHORITY. Decentralization is whereby daily operations and decision- making responsibilities are delegated by top management to middle and lower level managers within the organization except that which can only be exercised at central point. For example Olivine industries‚ it has branches in different towns run by a branch manager who can make certain decisions like staffing and sales promotions. Branch managers are empowered to make on-spot decisions
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Advantages: The major advantage‚ undoubtedly‚ is that the use of green technology reduces the pollution of the environment. The damage that is usually done to the environment when hotels use diesel products is very catastrophic. Diesel products emit a lot of hydrocarbons into the air that cause global warming‚ which is known to hamper marine life and make some species of the marine bio diversity extinct. However this can be avoided if the industry adopts green technology. The industry has
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Prepaid cards are one of the newest and most interesting financial products on the market‚ and they are something that everyone should be made aware of. However‚ many people do not know what prepaid cards are‚ and how they can benefit you. If you want to know more about prepaid cards‚ then here is some advice about their advantages and disadvantages. What does prepaid mean? Many of us have prepaid phone cards or SIM cards for our mobiles‚ but prepaid debit cards are quite a new idea. However
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and cons. The most demonstrable advantage of fast food is saving time. In today’ modern life ‚ people feel comfortable and convernient when they order a pizza or bugger after a hard and late work instead of spending a lot of time to cook the meal . Moreover‚ some fast food companies also establish a quick widow in their restaurant to help drivers buy and take away this food easier. To some extend‚ cost also consider a benefit of fast food . In reality‚ a single one can pay a small amount of money
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Topic: The advantages and disadvantages of organic farming. In spite of organic farming’s unfortunate aspects‚ the number of farmers using this method is increasing due to its advantages. Such method of farming is of considerable benefit in the way that the issue of soil management can be effectively addressed. With organic farming‚ soil quality are maintained and fostered‚ which creates the best opportunity for farmers to take full advantage of soil for years. A further good point of this method
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Advantages and Disadvantages of Sole Proprietorship Profits and Losses – Advantages: Proprietor receives all the profits because he or she takes all the risks. Disadvantages: Losses are not shared. Liability - Disadvantages: 1) The proprietor has unlimited liability. 2) If the firm is unable to pay its bills‚ the proprietor can be force to sell personal assets as well as the business to pay debts. Management – Advantages: 1) Decisions on starting and running the business can be made
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by the Bureau of Labor and Statistics stated that Americans‚ 15 and over‚ spend an average of 2.8 hours per day watching television. Businesses that use TV as an advertising medium to promote their product or service receive valuable air time that reaches countless viewers. However‚ many disadvantages exist as well. Larger Audience Pool * You can reach a larger amount of people in a shorter amount of time through television advertising than you can with print or radio
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Advantages: >Computer simulation can allow you to see how a system might respond before you design or modify it. This avoids mistakes and one can try different ideas before the real product is produced‚ making it cheaper as there is no need to make different prototypes every time and testing them out. Example: It is safer and cheaper to use a model and simulation for some real world objects such as nuclear power plants. >It is an advantage to find this out in a model rather than testing the real
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Some advantages and disadvantages of internet Availability of Knowledge Advantages The internet which was once just a little puddle‚ now‚ have become an ocean; an ocean of knowledge. It is like a magical crystal ball which has an answer for every question of yours and the best thing about it is; it is completely free. I know how much I have learnt from the internet. How internet is better than books when it comes to knowledge? The answer to this would be the infinity of the internet. Plus‚ apart
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