0Introduction Kentucky Fried Chicken (KFC) Corporation is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is the world’s most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. It is also the largest fast-food chicken operator‚ developer‚ and franchiser in the world. It has grown to become one of the largest quick service food service systems in the world. KFC operates more than 5‚200restaurants
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assignment is McDonalds. McDonald’s is the leading global foodservice outlet with more than 33‚500 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and women. http://www.aboutmcdonalds.com/mcd/investors/company_profile.html McDonalds has developed its operation to a very high level of efficiency over years it has been operation. One main reason is that McDonalds keeps innovating
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not totally against KFC Corporation. PETA demonstrated their place by publicizing the acts of KFC to the world so that we are informed of the process which is taken on the chickens we eat from there. I agree that PETA or anyone has the right to exploit what happens in the slaughterhouses for the sake of the animals. Doing such things mentioned are unethical and should be subject to animal cruelty regardless of whether they die anyway. Then reason I am in slight support for KFC is because they do not
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KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. In the midst of the depression‚ Harland Sanders who was born just outside Henryville( Indiana)‚ opens his first restaurant in the small front room of a gas station in Corbin‚ Kentucky. Sanders serves as station operator‚ chief cook and cashier and names the dining area "Sanders Court & Café. In 1936‚ Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary Kentucky Colonel in recognition
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Introduction McDonalds is the world’s largest chain of hamburger restaurants‚ currently it serves around 68 million customers per day in 119 countries. One of the countries that it has moved to more recently is China; it opened its first restaurant in Shenzhen in 1990. This report will explore the various aspects associated with the move of McDonalds to China‚ including; the culture difference‚ the growth strategy‚ the marketing strategy and the competition it has faced. McDonalds is an American
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the kind support and help of many individuals and organization we chose which McDonald is. We would like to extend our sincere thanks to all of them. We would like to express my deepest appreciation to our lecturer Miss Nur Izatul Irani Bt. Selim whose contribution in stimulating suggestions and encouragement‚ helped us to coordinate our project especially in completing this assignment. We are highly indebted to McDonald for their guidance and constant supervision as well as for providing necessary
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McDonald’s Corporation McDonalds Corporation is a centralized International company which operates in the fast food industry supplying hamburgers‚ french fries and other consumable items using standardization‚ heavy expansion and branding as the driving force. McDonalds operates in over 121 countries and has over 30‚000 restaurants worldwide serving over 52 million customers a day. Its development from a drive-in restaurant in San Bernardino‚ California‚ to famous fast food chain restaurants of
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Mc Donald’s Products and Services. McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
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food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position in China is one of its main strengths
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The corporation started as a small drive-thru restaurant in 1948 by Dick and Mac McDonald. Ray Kroc saw the great opportunity in this fast-food and advised the two brothers to expand its operation and open new restaurants. Ray acquired franchising rights from the owners‚ the McDonald brothers and then‚ founded McDonald’s Corporation in 1955. In 1967‚ McDonald’s expanded its operations to countries outside U.S.A. McDonald started its quality journey by Ray whom was relentless in his pursuit of providing
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