Retail Industry 3 BATA-GLOBAL 4 BATA-INDIA 4 Bata’s Wholesale Division 6 Bata Institutional Sales Division 6 Milestones (post 1985) 6 Turnaround Story 8 STP 9 Value Proposition for the Customers 9 4Ps 10 Porters Value Chain 11 COMPETITOR ANALYSIS 13 MARKET SHARE OVER YEARS 14 Ansoff Model 16 SWOT 17 Final inferences and recommendations 17 References 17 Background Mr. Marcelo Villagran is Chief Executive Officer‚ Managing Director‚ Executive Director of Bata India Limited. He has
Premium Athletic shoe Retailing Footwear
Public Policy In Bangladesh Introduction: Government is one of the most important influences in our lives. With or without our expressed consent‚ Government makes decisions about which societal problems to address‚ then identifies and formulates solutions to those problems. Government implements public policies by utilizing legislative mechanisms and instruments (e.g. making decisions about taxing‚ spending and budgeting) to fund‚ monitor‚ and evaluate policy
Premium Policy Government Public policy
Introduction: Company Formation in Bangladesh is a long and complex procedure that includes various significant steps. The process of company formation in Bangladesh is subject to the Companies Act‚ 1994. There are plenty opportunities in Bangladesh to start a business. The joint stock company’s act of 1850 was the first sub continental act concerning company. Then in 1857 the act of 1850 was replaced by a new act and popularly used before the liberation the act of 1956. After liberation Govt. of
Premium Stock Types of companies Legal entities
international brand‚ Bata has adopted the cross-market segmentation to study the local market. This approach allows Bata to subdivide the consumer into country-based since different countries have the different economic environment‚ political environment and cultural environment. In the local market‚ Bata segmented their consumer based on the demographic‚ psychographic and geographic factors. Generally‚ gender‚ age and income differentiated under the demographic factors. Bata footwear is specially
Premium Marketing Marketing
Bangladesh‚ in south Asia‚ is one of the world’s poorest countries. In 1999‚ its average GNP per person was just US$380. About 90 per cent of Bangladesh’s 129 million people are rural dwellers and work in farming. The farms are tiny‚ averaging less than one hectare. One third of farm workers are labourers who own no land at all. Despite its poverty‚ Bangladesh’s population doubled between 1970 and 2000. Since 1975 the Bangladesh government has tried to slow the rate of growth by promoting family
Free Marriage Family Average
market target to be reached with a distinct marketing mix.Now a days‚ companies cannot avoid the process segmenting market.BATA has segmented the whole market to smaller group of buyers who have differences in characteristics‚ needs or behaviors.As the different segments need different products‚ BATA has tried to deliver different products for their selected segments.Four very important variables of market segmentation of BATA are discussed in following table: Variables | Segmenting
Premium Marketing Footwear Shoe
Case study-BATA INDIA’S HR PROBLEMS ASSAULT CASE More than half of Bata’s production came from the Batanagar factory in West Bengal‚ a state notorious for its militant trade unions‚ who derived their strength from the dominant political parties‚ especially the left parties. Notwithstanding the giant conglomerate’s grip on the shoe market in India‚ Bata’s equally large reputation for corruption within created the perception that Weston would have a difficult time. When new management team weeded
Premium Trade union Strike action
Why Do Firms Pay Dividends? International Evidence on the Determinants of Dividend Policy* DAVID J. DENIS** Krannert School of Management Purdue University West Lafayette‚ IN 47907 djdenis@purdue.edu IGOR OSOBOV Georgia State University Department of Finance Atlanta‚ GA 30303 iosobov@gsu.edu May‚ 2007 We thank Yakov Amihud‚ Harry DeAngelo‚ Linda DeAngelo‚ Diane Denis‚ Jim Hsieh‚ Omesh Kini‚ Erik Lie‚ John McConnell‚ Lalitha Naveen‚ Raghu Rau‚ Steve Smith‚ Jeff Wurgler‚ an anonymous referee
Premium Dividend
RESEARCH REPORT ON ROLE OF VISUAL MERCHANDISING IN FOOTWEAR IN BATA STORE FOR THE PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN RETAIL MARKETING AND MANAGEMENT Supervisor: Candidate: Dr. RITU BAJAJ Kanika Malhotra Rinky
Premium Statistical hypothesis testing Normal distribution Null hypothesis
There is an important incentive sectors companies. In the case of a company listed on a stock exchange‚ shareholders who are not satisfied with the performance of their investment are able to sell their share and invest elsewhere‚ ownership rights are readily trade able and this provided a strong incentive for manager to focus on enhancing the value of manager to focus on enhancing the company (shareholders value). It is in the light of this that dividend decision ought to be evaluated with the aim
Premium Stock Dividend Stock market