into buying their products by making the advertisement appealing to the consumer. By relating alluring experiences that in most cases have nothing to do with the product at all. It is a psychological strategy that advertisers use to make the consumer believe that by buying the product they will be superior or they will get some kind of satisfaction out of it. Researchers have found a way to discover codes hidden in advertisements that make the unconscious mind want to buy the product. Advertisers relate
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[pic] Infosys Limited (NYSE: INFY) was started in 1981 by seven people with US$ 250. Today‚ we are a global leader in consulting‚ technology and outsourcing with revenues of US$ 7.231 billion (LTM Q3 FY13). Many of the world’s most successful organizations rely on Infosys to deliver measurable business value. Infosys provides business consulting‚ technology‚ engineering and outsourcing services to help clients in over 30 countries build tomorrow’s enterprise. Our award-winning Infosys Labs and
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The Impact of Ownership Structure on the Dividend Policy of Japanese Firms with Free Cash Flow Problem Aristotelis Stouraitis Lingling Wu Department of Economics and Finance City University of Hong Kong September 16‚ 2004 * Contact information: Aristotelis Stouraitis (the author who will attend the conference and present the paper)‚ Tel: (852) 2788 8450‚ Fax: (852)2788 8806‚ Email: efstoura@cityu.edu.hk. Lingling Wu‚ Tel: (852)2788 7393‚ Email: 50004340@student.cityu.edu.hk. Address : Department
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CHANDIGARH GROUP OF COLLEGE SUMMER TRAINING REPORT ON CONSUMER PERCEPTION TOWARDS VERKA MILK IN CITY GURDASPUR AND GURDASPUR [pic] SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT OF DEGREE IN MASTER OF BUSINESS ADMINISTRATION SESSION: 2011 –12 STUDENT: Pankaj Salaria Roll No. 1172839 MBA – IIIrd Sem. TRAINING PLACE: Milk Plant Gurdaspur TRAINING DATE: 7/05/2012 TO 22/06/2012 SUBMITTED TO: Lect. ACKNOWLEDGMENT In a dynamic & complex & marketing
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BEHAVIOUR TOWARDS GREEN PRODUCTS To analyze the influence of consumer’s attitude on purchase behaviour towards green products‚ the multiple regression analysis has been used and the results are presented in Table-4. Table-4. Influence of Consumer’s Attitude on Purchase Behaviour towards Green Products Consumer’s Attitude Regression Coefficients t-value Sig Constant 33.708** 19.019 .000 I like the idea of green products (X1) .361 1.490 .137 I am favourable for green products (X2) .589** 5.393 .000
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Dividend Policy and Firm Performance: Hotel REITs vs. Non-REIT Hotel Companies Executive Summary. This article investigates whether the greater reliance of real estate investment trusts (REITs) relative to non-REIT corporations on external equity financing suggests greater capital market discipline of REIT management‚ or greater access to capital‚ overpaying for assets‚ overbuilding and overinvestment. Our analysis is based on a sample of sixteen hotel REITs and fifty-one non-REIT hotel corporations
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throughout the past century. As a frequent user of many of these‚ including the television‚ personal computer‚ and DVD player‚ it took me a while to narrow it down to the three best. With that‚ I have concluded what I believe to be the three best consumer products of the past one-hundred years. Being the music fanatic that I am‚ I believe the CD‚ or compact disk‚ to be my favorite of the inventions. To begin with‚ the CD is much smaller‚ slimmer‚ and easier to store and carry than previous music devices
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A Study on “To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products” Submitted to the School of Management Studies University of Hyderabad In Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business Administration Under the Guidance of Dr. SAPNA SINGH MBA‚ Ph.D Reader School of Management Studies University
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by the consumer is influenced by the level of consumer awareness achieved. By "consumerism" we mean the process of realizing the rights of the consumer as envisaged in the Consumer Protection Act (1986) and ensuring right standards for the goods and services for which one makes a payment. This objective can be achieved in a reasonable time frame only when all concerned act together and play their role. The players are the consumers represented by different voluntary non-government consumer organizations
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1|Pa g e Cadbury India Ltd. Overview Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks‚ confectionery and quick meals. It is currently the worlds No.1 confectionery and biscuit company. Cadbury is also the world’s second-largest food company with sales in approximately 160 countries. Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global
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