ZENITH International Journal of Multidisciplinary Research Vol.1 Issue 1‚ May 2011‚ ISSN 2231-5780 CONSUMER PROTECTION AND CONSUMERISM IN INDIA Ms Kiran Chaudhry*;Ms Tanu Chandhiok**;Mrs Parveen Dewan*** * Assistant Professor‚ Shivaji College‚ University of Delhi‚ Delhi‚ India **Lecturer‚ Yamuna Group of Institutions‚ Gadholi‚ Jagadhri‚ Haryana‚ India *** Principal‚ Sanatan Dharam Model School Jagadhri‚ Yamunanagar‚ Haryana‚ India __________________________________________________________________
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unpredictability and decreasing product differentiation‚ brand loyalty is a central element of marketing strategies and tactics. Brand loyalty generates benefits like substantial entry barriers to competitors‚ better ability to respond to competitive threats‚ greater sales and revenues and the customer’s lower sensitivity to marketing efforts of competitors. In the context of product and brand management‚ a number of studies have shown various effects of risk aversion on consumers’ decision making. This conceptual
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CONSUMER BEHAVIOUR Consumer Behaviour is a diverse field that combines psychology‚ marketing and sociology to study the behaviour of consumers. ADVERTISING AND CONSUMER BEHAVIOUR-: In markets where consumers have many choices‚ advertising can influence the consumer’s choice. Advertising plays a major role to influence consumer’s mind-set and purchasing decision. MEMORY-: Memory is an active‚ constructive process where information is acquired‚ stored and then retrieved for use in decision-making
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B. Sony is introducing a new 27- inch T V with a picture – in – picture feature. How should the company position and advertise the product to (a) Generation X Consumers ( b) Affluent baby boomers. AFFUENT BABY BOOMER A baby boomer is someone who was born during the period of increased birth rates when economic prosperity arose in many countries following World War II. In the United States‚ the term is commonly used to refer to the generation which demographic popularizers have identified with
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Companies include: Reliance Industries Limited‚ Reliance Capital Limited‚ Reliance Industrial Infrastructure Limited‚ Reliance Telecom Limited‚ Reliance Infocom Limited‚ Reliance General Insurance Company Limited‚ Indian Petrochemicals Corporation Ltd. and BSES Limited. 1.1 Historic Background: Dhirajlal Hirachand Ambani‚ one of the leading Indian businessmen‚ was born on December 28‚ 1932 in Chorwad‚ Gujarat. Popularly known as Dhirubhai Ambani‚ he heads The Reliance Industries‚ India’s largest
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An INTERNSHIP REPORT ON FINANCIAL ANALYSIS OF ACC LIMITED AND STUDY OF CEMENT MARKET THROUGH DEALERS OF ACC Submitted in partial fulfilment of the requirement for the award of degree of Bachelor of Business Administration (BBA) (2009-2012) CUNDUCTED AT BUILD WITH CONFIDENCE Submitted to Submitted By:- Acc limited
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Ethics and the Consumer Introduction The objective of this paper is to identify and analyse the policies specified by government and organisations for the protection of consumer interests and the role of ethics in consumer choice. It also analyses the role of ethics in consumer culture and give examples of how the service sector reacts to it. The aim of this paper is to understand the movement for ethical consumption and reflect on its scope on the constitution of a new consumer culture‚ and
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marketing can cause a product to fail? [Tata Nano Case Study] by DR VIKRAM VENKATESWARAN on MAY 30‚ 2012 | * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- 6 inShare * ------------------------------------------------- I have discussed in the past many good examples of marketing helped a product to succeed. Apple
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Revised 11/03/2010 Josiah Doncaster Ltd On the 4th of March‚ the Board of Josiah Doncaster met for the second time in three weeks. The main item on the agenda‚ as before‚ was what decision to take on the proposed New Product Strategy‚ which arose out of the Consultant’s Report commissioned by the Marketing Director. Established in 1740‚ the company had built up a world-wide reputation for fine household china. Its management was paternalistic‚ very conservative financially‚ and committed to preserving
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to information and brings people together from different places. The galloping development of technology has no doubts bringing benefits to average people’s life. Diverse high-tech gadgets applying the latest technologies therefore have emerged. Consumers integrate those high-tech gadgets into their daily life. Nowadays‚ high-tech gadgets are an integral part of the life of mankind. Smartphone is one of the most distinguished technological gadgets in the digital era. It is a mobile phone that
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