PGDBA BATCH - 5 ASSIGNMENT - MARKETING MANAGEMENT CREATIVE ADVERTISING (PROCESS & EXAMPLE) Submitted by: Kaushik Banerjee Hitesh Akarte Dileep Nair Rajesh Verma Taher Paperwala Gokul Vishnu Submitted to: Dr Rajesh Panda Submitted on: 10th January 2013 EXECUTIVE SUMMARY In today’s world of rapidly increasing competition‚ firms are selling goods and services through a variety of direct and indirect channels. In mass advertising‚ marketers are exploring new forms of communication
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2009‚ before improving from 2010. 2. Demand Present Demand Tunisia consumed 5.92 mio t of cement in 2008. Cement demand in Tunisia is concentrated in the Eastern part of the country with Tunis being the largest consumption center‚ accounting for roughly 27% of the demand. Between 1999 and 2008‚ cement consumption has showed an average growth of 3.3% pa. The primary driver for cement
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HISTORY & INTRODUCTION In 1947‚ Pakistan inherited 4 cement plants having total installed capacity of 0.5 million tons. Over the next 20 years‚ five cement units were established with aggregate production capacity of 3.2 million tons. Among these units Zeal Pak and Javedan were established in Sindh in the public sector. Maple Leaf‚ Gharibwal and Mustehkam were established in the province of Punjab. In 1972‚ the cement industry was nationalized which stopped further addition to capacity until 1977
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Cement prices rise in North and Central India; Andhra Pradesh surprises positively After a damp August season‚ cement prices increased steadily in September. The month of October saw the trend continuing in most regions of the country. Surprisingly this phenomenon was witnessed in Andhra Pradesh as well which has been a not-so-profitable region for the cement makers. All India prices at Rs 299 per 50 kg bag‚ was up 1.7% on a month-on-month (mom) basis. The discipline in pricing among the cement
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CEMENT INDUSTRY OF PAKISTAN Table of Contents EXECUTIVE SUMMARY 1 INTRODUCTION TO THE INDUSTRY 2 HISTORY OF THE CEMENT INDUSTRY 2 TYPES OF CEMENT PRODUCED WORLDWIDE 6 TYPES OF CEMENT PRODUCED IN PAKISTAN 7 PLAYERS 9 CEMENT PRODUCTION IN INDUSTRY 13 MARKET SHARE OF THE FIRMS IN CEMENT INDUSTRY 14 GEOGRAPHICAL LOCATION OF CEMENT INDUSTRY 15 CARTELIZATION 16 CONTRIBUTION MADE BY CEMENT 18 EXPORTS 19 All PAKISTAN CEMENT MANUFACTURERS ASSOCIATION (APCMA) 21 INCENTIVES 23 RAW MATERIALS
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INTRODUCTION Dividend policy is the decision for the firm to pay out earnings verses retaining and reinvesting them. Dividend decision has remained one of the tough challenges for financial economists. We are yet to understand completely the factors that influence dividend decision and the manner in which these factors interact. From the practitioner’s viewpoint dividend policy of a firm has an implication for investors‚ managers‚ lenders and other stakeholders. For investors‚ dividends whether
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Dividend discount model Dividend discount model (DDM) is a way of valuing a share based on the net present value of the dividends that you expect to receive in the future. According to the DDM‚ dividends are the cash flows that are returned to the shareholder. FY 2002 2003 2004 2005 2006 2007F 2008F 2009F Share price 0.155 0.150 0.230 0.370 0.450 0.450 Dividends per share 0.005 0.012 0.014 0.012 0.013 0.019 0.0178 0.020 Dividend Growth 0.0833 0.258 0.014 0.014 Dividend rates
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Cement Sector Prepared by: 1) Ritika Khare 2) Divya Nangia 3) Vidya Rajgopal 4) Pawan Thakare 5) Dhananjay Limaye 6) Mrugen Shah 1) Nature of the Industry CEMENT The word Cement has come from the Roman word ‘Opus Caementicium’. In general‚ the word cement means binder- a substance‚ which when gets set and hardens‚ binds itself independently with other substances. Joseph Aspdin‚ a British stonemason‚ invented cement way back in
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EVALUATING THE CEMENT INDUSTRY –PORTER’S MODEL The model of the Five Competitive Forces was developed by Michael E. Porter in his book “Competitive Strategy: Techniques for Analysing Industries and Competitors” in 1980. Since that time it has become an important tool for analysing an organizations industry structure in strategic processes. Porter’s Five Forces Model is probably the most widely used tool in business strategy. Porter has identified five competitive forces that shape every industry
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Series The Global Cement Industry Cement is a basic ingredient for the construction industry. Cement is made out of limestone‚ shell‚ clay mined out of a quarry close to the plant. The raw material is crushed‚ and then heated at temperature in excess of 1000 ºC in rotating kiln to become clinker. Clinker is then mixed with gypsum and ground to a fine powder to produce final grade of cement. The technology is a continuous process and is highly energy intensive. Cost of cement is 29% energy‚ 27%
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