SCARS THAT WON’T HEAL: THE NEUROBIOLOGY OF CHILD ABUSE By Martin H. Teicher 68 In 1994 Boston police were shocked to discover a malnourished four-year-old locked away in a filthy Roxbury apartment‚ where he lived in dreadfully squalid conditions. Worse‚ the boy’s tiny hands were found to have been horrendously burned. It emerged that his drug-abusing mother had held the child’s hands under a steaming-hot faucet to punish him for eating her boyfriend’s food‚ despite her instructions
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MARKETING Session III: Pricing Policy Question I: Why is pricing policy so important in the marketing mix of a product ? What is pricing? Pricing is the process of determining what a compagny will receive in Exchange for its products. Pricing strategy is important for several aspects in the compagny wich are: Survival : short-term objectives are set in order to survive Profit :the objective is to maximise profits Return on investment : prices are set to attain a specified return on
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PRICING METHODOLOGY Pricing methods adopted by an organization determines the values attached to its products. Pricing determinant can be Internal or External. An Internal pricing determinant is one that is controlled by the marketer while the external is not controllable by the marketer. We shall be considering the following types of pricing models: PRICE DISCRIMINATION: Price discrimination is the practice of setting a different price for the same product in different segments to the market.
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product development‚ market research and other tasks that are viewed as the more interesting and exciting parts of the job. Yet pricing decisions can have important consequences for the marketing organization and the attention given by the marketer to pricing is just as important as the attention given to more recognizable marketing activities. Some reasons pricing is important include: •Most Flexible Marketing Mix Variable – For marketers price is the most adjustable of all marketing decisions
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“What is the so-called pricing process?” Pricing is the determination of monetary amount in exchange on the commodity sold or the service rendered by the business. In pricing‚ the Business should consider the following factors that affect pricing: 1. The manufacturing or production cost. Variable and fixed costs are the costs incurred in a product or service. Examine whether the costs that have been incurred in the commodity sold or service rendered are going to be covered up by the revenue
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the competitors. Ford’s latest pricing strategy is regarding passenger cars to strengthen the brand’s appeal for retail customers. Ford has concentrated on recommending an official list of prices on medium and small cars from August‚ with similar action on Ford’s larger cars and SUV’s to follow in April. Before these prices go into effect‚ Ford will allow dealers to offer special promotions which will help mirror these lower prices in the future. With this pricing strategy‚ Ford is hoping to make
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innovation management January 2004 Ragna Seidler-de Alwis Institute of Information Science University of Applied Sciences‚ Cologne Claudiusstr. 1 50678 Cologne‚ Germany Tel.: ++49 221 8275-3387 Mobile: ++49 175 1861855 Email: ragna.seidler@fh-koeln.de Evi Hartmann A.T. Kearney Platz der Einheit 1 D – 60327 Frankfurt‚ Germany Tel: +49 69 9550 7550 Fax: +49 69 9550 7555 Mobile: +49 175 2659 514 Email: evi.hartmann@atkearney.com Hans Georg Gemünden Institute of Technology and Innovation Management Technical
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MKT 521 *Psychological Pricing S*trategy {draw:frame} Reference Pricing.- Any business can leverage on reference pricing by positioning their product in the market place along with high value or luxury items to make consumers perceive that its product fits into the same category. However‚ if consumers feel that the product does not belong in that category the pricing and positioning strategy will not work and be it counterproductive for the product and the company. Two common forms of
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SALIENT FEATURES OF RANGARAJAN PANEL’S FORMULA FOR GAS PRICING: • The new formula‚ if implemented‚ will lead to a near doubling of prices to around $8 billion per mBtu • The Rangarajan Committee’s formula is based on the weighted average price of natural gas in North America‚ Europe and Japan markets as well as imported liquefied natural gas. • These guidelines shall apply from 1st April‚ 2014 and shall be applicable for five years after which market discovery price could be adopted as per the
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CONTENT TABLE 1. EXECUTIVE SUMMARY 3 2. INTRODUCTION 4 3. EVALUATION 4 3.1 Organisational Boundaries 4 3.2 Organisational environment 6 3.2.1 Analysis of the main forces affecting the profitability of industry sectors of WT/EAO 6 3.2.2 Analysis of the competitors of WT and EAO (using Greenley’s framework) 7 3.2.3 Analysis of the far environment 9 3.3 Organisational Culture 10 3.3.1 High-profile cultural symbols at WT and EAO 10 3.3.2 Low-profile cultural symbols at WT and EAO 10 3.4
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