Case No.07 – Nokia’s pricing strategy Nokia is one brand name that inspires all those who are into the mobile culture. Of the entire brand that touches our lives‚ Nokia stand s out significantly. It has taken mobility a step forward by creating products with continuous innovations in this industry has made it imperative that every player keeps pace with changes. Nokia has been one step ahead in anticipating future market moves and strategizing accordingly. Interestingly the company prices its
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iTunes Music Pricing Josefina Anorga Carlos Albizu University iTunes Music Pricing Adopting a variable pricing policy might increase the sales revenue of Apple’s Music Store. Pricing the more popular songs at a higher price and the less popular ones at a lesser rate would generate higher sales for the lesser popular ones. Thus making up for the slight drop in sales of expensive tracks and ultimately working towards overall increased revenues. Although most songs with a higher price point
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segments. Basically marketers use the market segmentation process to divide big markets into smaller segments according to characteristics of individuals‚ different groups and locations. Adidas the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world markets by looking at buying attitudes and buying practices of different people. The sellers design a separate market program for each buyer. Adidas mainly focuses on demographic and psychographic segmentation’s
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not only result in better performance in terms of time and money but also promote trust and good relations among all the partners in the supply chain. Barilla made its mark in the world by taking a commodity and selling it in a very different way. They now need to apply this innovative thinking again and use the JITD system and reduce the bullwhip effect in its supply chain. Issue Identification Barilla SpA is a large‚ vertically integrated Italian pasta manufacturer and in 1990‚ was the largest
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study aimed to test the impact of the cash transfers on the health of the family‚ education of the children‚ and the outcomes of the adults’ workforce in the household. Also‚ this program was based on the pioneering conditional cash transfer program of Mexico named Oportunidades. In addition‚ the ONYC conditional cash transfer program greatly benefitted the lower- and middle-income countries. However‚ being the first comprehensive Conditional Cash Transfer Program in a developed country‚ the Family
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International Money Transfer in Nigeria (Kester Osahenye) Introduction With an estimated 145 million inhabitants (Nigerian Population Census December 2006)‚ Nigeria is unarguably the most populous country in Africa. Since the emergence of the nascent democracy‚ Nigeria now plays a pivotal role in African migrations. As Africa’s economic giant‚ Nigeria has also become increasingly involved in international migration to Europe‚ the US‚ the Gulf countries and South Africa. Yet Nigeria is a source
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1.0 Introduction Performance measurement is essential to improve the performance of the organizations to compete in today’s business environment. In the era of industry way back in the 1960’s‚ the traditional performance measurement system has been designed to report labour productivity‚ machine and capacity utilization‚ and standard cost variances. These are cost-efficiency-based measures derived from a strategy to minimize production costs‚ described as a cost leadership strategy. (usefulness
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A phase transfer catalyst or PTC in chemistry is a catalyst which facilitates the migration of a reactant in a heterogeneous system from one phase into another phase where reaction can take place. Ionic reactants are often soluble in an aqueous phase but insoluble in an organic phase unless the phase transfer catalyst is present. Phase transfer catalysis (also PTC) refers to the acceleration of the reaction by the phase transfer catalyst. Phase transfer catalysts for anion reactants are often
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thick layer of insulation (ki = 0.085 W/m.K) and carrying a superheated steam at atmospheric pressure is suspended from the ceiling of a large room. The steam temperature entering the pipe is 120 oC‚ and the air temperature is 20 oC. The overall heat transfer coefficient on the outer surface of the covered pipe is 10 W/m2.K. if the velocity of the steam is 10 m/s‚ at what point along the pipe will the steam begin condensing and what distance will be required for the steam to reach a mean temperature
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However‚ there have been issues associated with the efficiency and effectiveness of the same. Rampant leakages and corruption have made many of the schemes and programs dysfunctional. Direct Cash Transfer to the poor has been aimed to mitigate these malaises. Need for Direct cash Transfer: Recent studies by the Planning Commission have shown that the Public Distribution System has become so inefficient that 58% of the subsidized grains do not reach the targeted group and almost a third
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