bravely go on-air and say they had every colour and shade possible." The only exterior paint offering they had was a brand known as Utsav. The communication for this was based on the Indian tradition of painting houses before a major festival such as Diwali or Pongal. "The tone at the time was warm and emotional"‚ says Awasthi. "When they launched their formal exterior paint offering — Ace and Apex — the communication became rational and demonstrative. The idea of giving that much importance to exteriors
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DEFINITION OF ’FOREIGN DIRECT INVESTMENT - FDIAn investment made by a company or entity based in one country‚ into a company or entity based in another country. Foreign direct investments differ substantially from indirect investments such as portfolio flows‚ wherein overseas institutions invest in equities listed on a nation’s stock exchange. Entities making direct investments typically have a significant degree of influence and control over the company into which the investment is made. Open economies
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Lenovo K3 Note Ramesh Chandra-- I purchased it online at the time of Diwali‚ it has a 2 GB RAM but the touchscreen is very poor‚ one has to press the keys many time‚ as the sensors of the phone are too weak. Lenovo phone sets have this problem in common‚ K3 Note in particular has this issue. It would be great if they resolve this touch screen issue else they will lose their customers to their competitors. Picture quality is high and sound quality is also good. Vikas Khanna-- I got this product
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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Tanishq: Positioning to Capture the Indian Woman ’s Heart Strategic Management Assignment TABLE OF CONTENT 1. COMPANY DETAILS 2 2. VISION 2 3. MISSION 2 4. GOALS 2 5. INDUSTRY ANALYSIS 3 6. SITUATIONAL ANALYSIS 4 7. FINANCIALS 5 8. COMPETITOR ENVIRONMENT 7 9. INTERNAL CIRCUMSTANCES: 9 10. SWOT Analysis: 9 11. CHALLENGES 10 12. STRATEGIC RECOMMENDATION: 11 13. RECOMMENDATION 12 14. Overall Analysis 12 REFERENCES 13
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------------------------------------------------- PROJECT ON PRODUCT / MARKET SEGMENT ------------------------------------------------- ------------------------------------------------- Project Name : Rural Marketing – Solar lamps ------------------------------------------------- Case Study : Spreading Light by Frontier Markets ------------------------------------------------- Team Member : ------------------------------------------------- 1) -------------------------------------------------
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Strategic Human Resource Management The Key to Core Competitiveness of Corporations 1. Introduction The human resource is fundamental to a company‚ but the traditional human resource management style cannot meet the global market’s demand any more. Thus‚ the strategic human resource management comes into being. As a key part of the strategy management‚ the strategic human resource management demands the company to pay attention to the human resource‚ and set the appropriate human resource
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CHAPTER 1 INTRODUCTION:- COMPANY PROFILE Videocon Industries Limited is an India-based company. It is established in 1979.The Company’s business comprises two core businesses: The manufacturing‚ assembly‚ marketing and distribution of consumer electronic products and home appliances‚ and oil and gas exploration and production. The Videocon group has an annual turnover of US$ 2 billion‚ making it one of the largest consumer electronic and home appliance companies in India. Since 1998‚ it has
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Impact of Recession and its effects on HRM INTRODUCTION: The world has suddenly plummeted into a deep economic crisis (called Global Meltdown or Financial Tsunami)‚ the worst ever since the 1930’s. It has almost taken all the countries across the globe into its grip. Almost all the sectors of economy with varying degrees have caught business by surprise during the current global downturn with so much swiftness that every day has become a question of survival. Organizations are grappling with
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months‚ according to new data by Singapore-based mobile research firm Canalys. The figure was more than double from the same quarter a year earlier‚ the data showed. Apple launched the iPhone5 in India in November to coincide with the Hindu festival of Diwali‚ when consumers usually splurge on lifestyle products. At the same time‚ Apple changed its distribution strategy for India‚ aiming to get its product to a wider range of customers. Rachel Lash ford‚ Managing Director for mobile at Canalys‚ says
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