MKTG 2101: NewShoes Assignment – AD DEVELOPMENT MKTG 2101 – Section #: 005 (M‚ 5:30-8:00 PM) Industry #: Team Name/Letter: Leader’s Name: Submission Date: DUE: MONDAY‚ NOVEMBER 25 @ 11:59 PM Submit Electronically to SafeAssign – AD DEVELOPMENT (on Bb) (1) Using your BRAND name (and with consideration of your target market and positioning)‚ develop a one-page magazine (i.e.‚ print) advertisement for your product. In order for your ad to be effective‚ you should keep
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1990 Pepsi Ad: The choice of a new generation Pepsi has always been known for creating daring and unique advertisements. It is one of the most competitive carbonated beverage makers founded in 1898 by Caleb Bradham. From the beginning Pepsi has always tried to be two steps ahead of the times with their ads. With the 1990 Pepsi Pop Art Ad it creates a vivid take on its cans. This was the beginning of a new decade and new ideas had to come into play. Times were changing so companies had to be able
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traffic jam? The target market for our ad is and they’re desperate to get on the road to fitness again. Our ad is going to get them there. After extensive market research‚ via specific focus groups‚ we believe our ad is most appropriate for men and women in their early thirties to late forties. All have the same goal-to keep fit and lose weight in a relatively easy‚ non- expensive approach. We tested the ad on a focus group and each responded positively to the ad‚ indicating they would be ready to
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Chelsea Sprague TVPR 110 December 5‚ 2012 Advertising Advertising is everywhere‚ it’s online‚ billboards‚ magazines‚ and the most popular television. Different advertising are mostly targeting towards a certain gender‚ age‚ or interests. Covergirl advertising is mostly targeted at women‚ and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy‚ Breezy‚ Beautiful‚ Covergirl. Covergirl has done a great job at advertising
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Old Spice Unlocks Your Man In There There are bodily hygiene advertisements in almost every magazine‚ TV station‚ radio station‚ billboards‚ and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps‚ cologne‚ and deodorant that is a very interesting to the college age kids and music enthusiast
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Ad Analysis Have you ever forgotten to put deodorant on before leaving the house? This is a common nightmare for both women and men; deodorant is a product used by most people on a daily basis. Advertisement for deodorant is diverse and competitive because of the high demand for this popular product. Secret deodorant is a common brand and I personally love it. Secret deodorant’s “ Fear of Being Exposed” advertisement was shown in the July 2010 issue of Glamour magazine. This ad was ultimately directed
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Part 1: Consumer Behavior and Message/Creative Technique The advertisement I chose to discuss is for Skechers Shape-ups. I found this ad in the consumer-based magazine‚ Cosmopolitan. Segmenting‚ Targeting‚ Positioning Cosmopolitan’s target audience as a means to satisfy their desires to learn about sex‚ fashion‚ and beauty while continuing to subliminally reinforce the contrasting notion that women are flawed individuals and must change themselves to be more readily accepted by men and the rest
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Promotion Critique Robbie Clark Cosmopolitan is a magazine written by women and focused toward women. Throughout the magazine are advertisements for products that would be most beneficial for women. Anywhere from M.A.C. make-up to Guess clothing is displayed for the interested consumers. Within the June 2008 Cosmopolitan issue is an advertisement for Tacori jewelry. It exhibits a black and white photo of two chess pieces‚ a king and queen. The queen piece‚ standing upright‚ is covered with dazzling
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girls have to look pretty while playing a sport? Cover girl is always making ads about athletes with make up on. They try to show an image that even in sports a girl has to wear makeup. But on the other hand‚ Nike’s ads are about athletes showing their muscular bodies and giving us a message about just being you. Nike ads empower women because they are motivational. Nike has the best ads about athletes‚ simply because their ads encourage every girl to love the way they look while playing a sport. “Femininity
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Men’s Health is a magazine has a hard copy of a magazine or you can subscribe on line. 98% of men read this magazine and a small fraction of women who are into lifting weights or just like to have a masculine body like to read this magazine. This magazine explains how men live correct from a man point of view and the pictures address only how men should live. I think this advertisement is man magazine that focus on making love‚ working out‚ how to eat properly‚ what vitamins are good to use and
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