A Detailed Project Plan on How ITC Sonar‚ Kolkata Can Increase its Guest List Presented By: Sougat Kumar Nayak (Project Director) Raj Bhattacharjee (Asst. Project Director) Sweetie L (Project manager) AnanyaSinha (Asst. Project Manager) KaushikPoddar (Project Co-ordinator) ordinator) 1 Table of Contents About ITC Sonar‚ Kolkata Objectives and Scope Methodology Action Plans Action Plans (Quarter Wise) Plan application with planned Timelines Plan application with planned Timelines (Quarter
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of innovations and attractive outdoor promotions. Be it the ‘Just arrived’ boxes at the airport‚ the projection of the logo on the landmark Gateway of India or the IPL Scoreboard put up at the Mahim Causeway‚ Aircel has managed to create an unbeatable buzz. Interestingly‚ a lot of its innovations are useful. For instance‚ the IPL scoreboard enabled commuters at the busy Mahim Causeway to keep track of the latest scores. Recently‚ Aircel put up an inflated raft at Milan Subway in Mumbai‚ which
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Cricket: Cricket was first played in southern England in the 16th century. By the end of the 18th century‚ it had developed into the national sport of England. The expansion of the British Empire led to cricket being played overseas and by the mid-19th century the first international matches were being held. The ICC‚ the game’s governing body‚ has 10 full members. The game is most popular in Australasia‚ England‚ the Indian subcontinent‚ the West Indies and Southern Africa. Yes‚ cricket is the
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INDIA’S LARGEST CINEMA CHAIN.. It all started as a dream in the year 1997‚ and within a decade‚ we have turned the same into a 70 mm reality. Like the credits of a movie‚ we would like to share with you our achievements... Setting up the very FIRST multiplex in the country - Setting up a movie haven for filmgoers in the form of the eleven screener: PVR Bangalore‚ India’s largest ever multiplex - Delighting not one‚ not two but more than 11 million patrons last year. We now have an unmatched
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restoration and number of seats at the stadium. From KSCA’s financial statement for the last five years‚ we can conclude‚ that the business is making profits on its books. With huge following of cricket in India and increase in international following of IPL Revenue Indexed Bonds may provide an exciting way to raise capital for the needed objectives. How does it work? For example‚ KSCA requires INR 100 billion for its expansion and restoration projects. But instead of loading debts on their books‚ it
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person for protection of his or other’s interests. CASE STUDY: Lalit Modi faces Twitter defamation charges from former New Zealand cricketer Chris Cairns. Lalit Modi‚ then the IPL commissioner‚ tweeted in January 2010 that Chris Cairns‚ the former New Zealand allrounder‚ had been removed from the forthcoming IPL auction list because of his involvement with
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AMITY BUSINESS SCHOOL AMITY UNIVERSITY‚ UTTAR PRADESH ASSIGNMENT SUBMISSION FOR BUSINESS ENVIRONMENT & STRATEGIC ANALYSIS VISION AND MISSION STATEMENTS- TOOLS FOR BETTER WORKING ENVIRONMENT ABSTRACT Vision and Mission statements are popular management tools. They are prominently displayed on the walls of the corporate office‚ web sites and in annual reports. A vision is a statement about what your organization wants to become. It should resonate with all members of the organization
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Agenda 1. 2. 3. 4. 5. 6. 7. Importance of digital media Engagement Influencers Social CRM Analytics and ROI Future Trends Industry Is digital media important? Digital Media – Brand Equity Perspective Brand equity: A set of brand assets and liabilities linked to a brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares”
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Acknowledgement A big Thank You to each one of the people involved with me and helped and stood by me during my year-long project. I am grateful to my guide for being patient and kind and poring through all my documents with great attention and care. He took great pains to go through the entire project and make necessary corrections as and when required. A deep sense of gratitude to the ACL team comprising Wilson Fernandes‚ SCM Head; A. Singhal‚ Purchasing Manager; and Sanjay
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