THE BRAND BUILDING CHALLENGE • Key points to be incorporated in the presentation as per the case study synopsis • In the absence of meaningful difference on product quality‚ consumers generally choose by name • Key values are not marketing but what the core values of the product are • How a particular brand evolved and grew and in turn became a powerful brand in today’s competitive market Contents expected in Case Study as per Prof. Majumdar • Your chosen Brand’s Identity
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1.1 INTRODUCTION Tourism is a travel for recreational‚ leisure or business purpose. The World Tourism Organization defines tourists as people travelling from one place to another and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes. The importance of tourism‚ as an instrument of economic development and employment generation‚ particularly in remote and backward areas‚ has been well recognized the world over. It
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MERGERS AND ACQUISITIONS IN THE REAL ESTATE SECTOR IN INDIA EXECUTIVE SUMMARY Mergers are important corporate strategy actions that‚ among other things‚ aid the firm in external growth and provide it competitive advantage over other firms through gaining greater market share‚ broadening the portfolio to reduce business risk‚ entering new markets and geographies‚ and capitalising on economies of scale etc.. This area has spawned a vast amount of literature over the
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Name: CHUNKY ADNANI Reg. Number: 091585574 Course: B.A. ACCOUNTANCY & FINANCE Topic: Evaluation of Vodafone Essar’s Marketing Strategy Contents 1) 2) 3) 4) 5) 6) 7) 8) Executive Summary Introduction Indian Telecom Market PEST Analysis SWOT Analysis STP Analysis Marketing Mix Evaluation of Vodafone Essar’s strategy: i. Ansoff Matrix ii. Pricing Strategy iii. BCG matrix iv. Product Life Cycle 9) Vodafone’s Current Position 10) Prospects/Issues for future growth 11) Conclusion 12) Appendices 13)
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Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things." (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process‚ advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades. The changes
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concealment of income/furnishing of inaccurate particulars of income. The said expenditure was claimed by the assessee on the basis of expenditure made for paying the interest on the loans incurred by it by which amount the assessee ::2:: purchased some IPL shares by way of its business policies. However‚
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STUDY OF INVENTORY MANAGEMENT By S.BALAJI A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN (FINANCE / MARKETING) (Emblem) ANNA UNIVERSITY CHENNAI 600 025 MAY‚ 2004 ii BONAFIDE CERTIFICATE Certified that this project report titled “A STUDY ON INVENTORY MANAGEMENT” is a bonafide work of Mr. S.BALAJI who carried out the research under my supervision. Certified further
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EXECUTIVE SUMMARY Background Store location and real estate markets are two most important areas of concern for a retailer by the virtue of the fact that real estate is the largest fixed investment for a retailer. For a retailer‚ being at the right place at the right time facilitates the development of sustainable competitive advantage. The decline in real estate prices in last 4-5 years has boosted the morale of the retailers. Because of this there has also been an increase in the supply of
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A STUDY ON THE PROMOTIONAL STRATEGIES OF IDBI FEDERAL LIFE INSURANCE CO LTD 1. Abstract of the paper The paper deals with the study of the promotional strategies of IDBI federal life insurance co ltd vis-à-vis its various competitors like LIC‚ SBI life‚ ICICI prudential‚ etc. The paper aims at the various promotional strategies adopted by the company to make information available‚ about its products‚ to its potential customers. The primary objective of the paper is to find out whether the
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INDIAN PORT SECTOR Cargo pressure continues at major ports with iron ore and containers the main laggards; resumption of iron ore exports due to possible regulatory changes could be positive for the ports ICRA RESEARCH SERVICES Corporate Ratings Contacts: RATING FEATURE ICRA K. Ravichandran +91 44 4596 4301 ravichandran@icraindia.com Ankit Patel +91 79 4027 1562 ankit.patel@icraindia.com Mathew K. Eranat +91 44 4596 4309 mathew.eranat@icraindia.com October 2013 Key Developments
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