Product Labels and their importance to consumers Product label is a piece of information of a product. Product label is also a way to introduce products. Labeling is an important process in the food processing chain and should not be overlooked. The label is the first point of contact between a consumer and the producer. It is used to identify one product from another and also to make a decision over which product to purchase. The label is therefore the most important marketing tool for a product
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International Journal of Business and Management September‚ 2008 Comparative Analysis of Rural and Urban Indian Consumers’ Attitude towards Foreign Products Jagwinder Singh (Corresponding Author) Lecturer (Senior Scale)‚ Dept. of Management‚ Dr B R Ambedkar National Institute of Technology (Deemed University) Jalandhar-144011‚ Punjab‚ India Tel: 091 98885 03708 E-mail: jagwinpandher@yahoo.co.in B B Goyal Reader‚ University Business School‚ Panjab University Chandigarh-160014‚ India Tel: 091
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Do we have a throw-away society? A Swedish proverb says “don’t throw away the old bucket until you know whether the new one holds water”. The sad story is that most of us today are throwing away so much‚ it is very likely that there will be no resources in the future. Many of our practices today are putting a lot of stress on future resources and we might soon find many of our needs unsatisfied because of our throw away attitude and careless practices. There are many reasons as to why we are subject
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Confectionery Products - Consumer Behavior Common Factors in Ladders Following factors were observed to be common in the consumption patterns of the targeted age group. Social Desirability The targeted consumers are school going children‚ who believe having white and clean teeth is a major feature of looking good. Therefore‚ they believe that having too many chocolates would blacken their teeth or even resulting in a teeth fall out. They are certain that their friends would make fun out of
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world. Consumer society is characterization used to explain a society that is defined by the way individuals acquire goods‚ how they use them and the disposal of these goods. (Hethering‚ 2009‚ p.33). Consumption comprises of individual that acquire goods for personal use and those that acquire for manufacturing and resale. However Social Scientist comes in to try and analyse consumer behaviour when acquiring these goods. The question now is whether the consumer society is a divided society. Some
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FMCG’s Innovation Trends: New product development trends for 2010 Barcelona‚ September 2009 This document was prepared by Advisium Group staff. The distribution / quotation of this document is allowed but always referring to Advisium Group as the source of it. Agenda Introduction and Summary Consumer Goods Product Development Trends for 2010 How can Advisium Group help you innovating? © Advisium Group. 2009. This document was prepared by Francisco Pestana at Advisium Group
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1 RIGHT‚ DUTY AND OBLIGATION/RESPONSIBILITY: A SEARCH FOR ETHICAL FUNDAMENTALS By Dr. Ani Casimir K.C 2 1) Introduction: Immanuel Kant gave philosophy four fundamental questions with which it is to concern itself and they are: (1) What can I know? ; (2) What is man?; (3) What can I hope for‚ and‚ (4) Finally‚ what ought I to do. The latter—‘what ought I to do?’ is the central subject of ethics‚or what is variously called moral philosophy or philosophy of morality. With the concepts
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Corporations are only accountable to shareholders. They do not have social responsibilities. Corporations are only accountable to shareholders. They do not have social responsibilities. Before commencement on making my stand in this topic‚ a clear definition of the aspects of this topic is essential. Firstly‚ a corporation can be define as a legal entity or structure created under authority of the laws of a state‚ consisting of a person or group of persons who become shareholders (All business
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March 29‚ 2011 An Obligation Is Not A Choice What defines an obligation? Is it defined as something that one has to do because it is necessary for their living or is it something that one has to do because someone says they have to? I would define an obligation as something that one has to do because it is necessary for their living. What I do not understand is how one person can dodge their obligations. I see people choose to live a life where their obligations are pushed aside as if
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Review #1 Product Packaging and Ethical Responsibility There have been many consumer products that have had misleading advertisements‚ designs‚ and labels. One writer of Forbes.com has come across the packaging of a certain products that he believes should raise an ethical concern. These concerns are aimed mostly at young children since they usually do not read labels‚ and generally go by appearance. The article is aimed at the Colgate company for their misleading packaging on their product known
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