A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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Godrej Consumer products communication strategy Corporate Communication in terms of Corporate identity ‚image and reputation 2500 words Part of the Godrej Group‚ Godrej Consumer Products Ltd. (GCPL) represents the same values of trust‚ integrity and quality as exhibited by the Godrej Group. Says A. Mahendran‚ MD‚ GCPL‚ “Godrej is one of the few over century-old brands‚ which provide a sustained genuine consumer offering. Home to a legacy which is continuously learning and relishing being young
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inequalities. Louis Armstrong recorded‚ “What Did I Do to Be So Black and Blue" in 1929‚ and Benny Goodman bought arrangements from Fletcher Henderson and integrated black musicians into an all-white jazz band when it was illegal in many states. Duke Ellington wrote “Jump for Joy" in 1941‚and Billie Holiday wrote "Strange Fruit” in 1939. Max Roach composed‚ "we Insist! Freedom Now Suit‚ and Charles Mingus wrote‚ “Fables of Faubus". Jazz musicians have used Jazz to express the relevant factors
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improved * Reduces space requirements for raw materials Disadvantages: * Relying on a limited amount of stock so there is a chance of running out and interrupting production * Change in the culture of production can take time to get used to so it could be less control in the beginning * Need trustful and reliable suppliers who can deliver on time * The suppliers have to be very flexible because the demand for raw material could come up at any time. * The machinery is at risk to
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Tim1096 writes "The impact they have on society was that they delivere things faster‚ they shelter us from nature when we need to go to places‚ and they let us get to places we want quickly." These things are true‚ but it disregards a whole side of the issue. Cars are convenient‚ but the have a large cost to society as a whole. Economic: The majority of cities and counties spend more money on road infrastructure than they receive from gasoline taxes‚ vehicle registration fees‚ or other
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Executive summary About the project Within a short span of time‚ the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles‚ influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers
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Arthur Schlesinger‚ author of many authoritative histories‚ writes “What Good Books Do For Children.” In the article‚ he explains how television has replaced the books in the life of the young‚ and how his generation may have been the last to grow up in a print culture. Schlesinger also believes that most people have read all they are going to read by the age of twenty-five. He believes with a passion that children should read books that face reality rather than fantasy. The author makes a decent
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What is consumer involvement and critically evaluate its relationship to motivation. Provide examples to show where marketers attempt to increase involvement with their products or services? Basically consumer involvement is to understand the needs of your customers‚ you also need to understand what motivates them to purchase‚ and how you can influence the buying process to ensure that your products or services are on the shopping list. Understanding your customers will help you to develop and
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| | | | | | | | | | PRESENTATION ON Godrej consumer product ltd Presented By : content |sl no | particulars |Page no | | 1. |Introduction to
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Contemporary Art in a Consumer Society Society has many influences that dictate the way a population will interact with one another‚ one of these influences is consumerism. Consumerism is the consumption of goods and services by society and how these products affect the society they reach. Society can be heavily influenced by consumerism. This is prominent throughout social environments; such as the media‚ television‚ advertising‚ etc. This high level of saturation and influence is represented
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