Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
Premium Marketing
The Effects of Horror Movies on Children By Timothy Sexton‚ eHow Contributor The implicit‚ and often explicit‚ intention of horror movies is to scare people. The fright engendered by horror movies can have residual psychological effects for years. Two studies‚ "Tales from the Screen: Enduring Fright Reactions to Scary Media" and another‚ funded by the National Institute of Mental Health (NIMH)‚ both concluded that exposure horror movies may have long-lasting adverse effects on children. 1. Anxiety
Free Horror film Film Fear
Life in America in 1969 Americans were experiencing a split in society in 1969 from both domestic and foreign issues‚ the events of this time ultimately affects the public’s view of their government. In 1969‚ the foreign Vietnam war as well as the civil rights movement created a change in society that was displayed by music and a change in culture. The recent actions taken in vietnam by the johnson administration‚ as well as Nixon’s first year in office‚ created split in society relative to the
Premium African American United States Black people
Television Violence and Children Television and other media have always been blamed about showcasing violence to a large extent. Many television shows are infamous for their violent content. Television violence is about murders‚ bloodshed‚ explosions‚ disaster and death. TV shows often demonstrate hitting‚ stabbing‚ screaming‚ thus expressing negativity. This destruction shown on television has a deep impact on the viewers‚ especially children. Considering the impressionable years they are in‚ children
Premium Television Violence Media violence research
IN MANY WAYS‚ TELEVISION HAS PROVED TO BE ONE OF THE WORST INVENTIONS OF MODERN TIMES. ALL TOO OFTEN‚ TELEVISION IS HARMFUL BECAUSE OF THE SHOWS IT BROADCASTS AND THE WAY IT IS USED IN THE HOME. Undoubtedly‚ television has millions of viewers in the world and thanks to its inventor Philo Farnsworth‚ a Utah-born genius that had coloured the world of modern technology. Nowadays‚ people use television as a mass of communication‚ to learn from how to style to how to make a bomb‚ to tie a good family
Premium Television Television program
you about America‚ what is going to come in your mind? For those people who have never been outside America‚ I know it will be hard for them to understand what I mean. When I was in Africa‚ I thought that everybody in America is rich‚ educated and has a happier life‚ and when I got here I found out it was different. Eight years ago‚ I was wishing to come to America. I was born and I grew up in Africa‚ a country known as Tanzania. Everybody in Africa wishes they could be born in America. Life in Africa
Premium
REALITY TV PROGRAMS For years television programs dominated only by two genres: the comedy and drama.Shows that you and your family watched every night just to know what will happen to the characters of the show.Will he going to die?will she find out that she was her real daughter? was some of the questions we asked to ourselves after we finished watching that kind of TV programs.Today‚ however‚ TV programming are now dominating by new genre‚ the controversial and extremely
Free Reality television Television Television program
Chapter 1 Platos Picture Show The Cave image is significant: link between philosophy and the cinema. Like Platos cave the cinema is dark where we are transfixed by mere images that are removed from reality. Watch images that are projected onto a screen. Images are copies of the real things outside the cinema. Highly realistic images vs the cave shadows. We are prisoners as we are prevented from grasping the true order of things by the limits of everyday experience‚ the limits of out ordinary conception
Premium Empiricism Reality Sense
Critical Response Why do Immigrants Admire America? The story‚ “Becoming American” by Dinesh D’Souza is about why America is so engaging to immigrants. D’Souza shares his story of when he moved from Bombay‚ India to America. After reading the story‚ I found it fascinating that immigrants were very interested in America. According to the story‚ children carry heavy amounts of stones and the women carry heavy loads to their destination in the villages of Africa and Asia. Everyday these people
Premium Reason Middle class A Story
What is the trouble with television? In MacNeil’s article‚ “The Trouble with Television‚” he states that television discourages concentration. MacNeil wrote this article around thirty years ago‚ so one may ask of the article’s validity today. The claim that television discourages concentration still contains its prior validity today. The variety of different shows becomes somewhat of a narcotic (280‚ 1‚ 1). People constantly have a guide through the many wonders of this world in 30
Premium Attention span Mind Human