Abstract In this assignment it asked to address a company that does global business. First‚ it states to select a service industry using your selected global company as the subject matter‚ research the principles of Market that impact the organization‚ and prepare an APA paper. Second‚ it states to describe the main line of business of the company then describe in words the characteristics of each element of marketing mix as follow;
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Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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Long before the globalisation‚ the internet and advanced telecommunications many companies with an international orientation have applied expatriate managers - some even since the early days of international trade. The theme for this essay is critically to evaluate the reasons why international companies continue to use expatriate managers even though it is a very expensive option. The term expatriate originates from the Latin words ex patria (out of fatherland) and refers to an employee from
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chronic diseases while helping to manage weight‚ relieve stress‚ and improve muscle and joint health. These benefits are all equally important to extend a person’s life expectancy. According to the Centers for Disease Control and Prevention‚ “7 out of 10 deaths among Americans each year are from chronic diseases. Heart disease‚ cancer and stroke account for more than 50% of all deaths each year“. Obesity has become more and more of a leading contributing factor of these diseases. It is said that
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quality‚ consistent dedication to customer satisfaction and unparalleled standards of service‚ Sony India is recognized as a benchmark for new age technology‚ superior quality‚ digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry. With brands names such as BRAVIA‚ VAIO‚ Tablet‚ Handycam®‚ Cyber-shot‚ Walkman®‚ Xplod™‚ Sony hi-fi‚ Memory stick® and PlayStation®‚ Sony has established itself as a value leader across its various product
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polish and cleaning supplies is stable and has grown at about the same rate as the economy. This steady pace was expected to continue in the future. The market for cleaning services and supplies was estimated to exceed $4.5 billion. Carlton competes in the 20% of this total market value in the industry. Even though we learned from the case that Carlton Polish had a “modest share of the national market” the company had an excellent reputation with very strong distributors in different regions. Carlton
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Westminster Company 1- What impact would the three new alternatives have on transfer and customer freight costs? Why? The way I see it there are a number of constraints placed on the company. System consolidation makes it easier for transportation economies to be gained. Truckload volumes would be more easily gathered to and from distribution centers‚ lowering transfer and customer freight costs. However‚ the effect of using third party warehousing and transportation on transfer and customer freight
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whyWhy Succesful Companies Fail ? Ex : This article examines the internal and external factors that contributed to the decline of Dunlop. For much of its history Dunlop operated in a protected home market or instigated strategies to restrict competition. This enabled Dunlop to dominate the British tyre industry. The complacency and inertia of management was exposed by a number of external jolts that produced radical environmental changes. Management failed to develop appropriate strategies which
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cost of the inventory until it is sold (money tied up in inventory could be used in other areas)‚ cost to store inventory‚ and the inventory could lose its value if stored to long (degradation‚ no longer in demand). Some benefits associated with holding high inventory are quantity discounts and reduction in lead time to quickly meet customer demand. b. The cost in raw materials will be direct materials and indirect materials not yet needed in work in process. The cost in WIP will be direct materials
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PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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