Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship marketing operational”
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Personal Code of Ethics Having a personal code of ethics is very important to me since it defines who I am and what my beliefs are. My ethical code symbolizes who I am as an individual as a result of my moral‚ religious‚ intellectual and cultural upbringing. One of my greatest wishes is for my personality and actions to clearly define my code of ethics‚ without me verbalizing or someone else reading it on a document. Some questions that I would like others to ask and come up with their
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Business Research Ethics Chris Swartz RES/351 Kim Gravelle October 27‚ 2014 One research project that I am familiar with is one that had happened at my place of employment. This project was about adding sewer lines to the township where I work. The township supervisors had contacted several companies to do the work‚ and also several different agencies to make sure that the work that was being done was being done correctly. The issue that came to light was the repayment for the work that
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MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION BUSINESS ETHICS AND SUSTAINABILITY BMO5501 BUSINESS ETHICS AND SUSTAINABILITY BMO5501 Assignment 1 Part B: Sustainability Recommendation Report VU Lecturer: Ms Judith Watson Local Tutor: Mr Paul Linus Andrews Prepared by: Chua Yu Kiat (VU ID 4185059) Jullian John (VU ID 4202536) Teoh Xuan Jing (VU ID 4184633) Wong Wing Tien (VU ID 3906101) Assignment 1 Part B: Sustainability Recommendation
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Safan Nizar Ali Dauva Professor Kurt S. Odenwald Business Law and Ethics February 17‚ 2011 Week 6 Assignment Chapter 23 Question no.5 Answer: No. CP Clare did not seek to improve the deal to take advantage of IRI’s sunk costs; rather it sought to enforce the bargain. And it did not take unexpected action against which IRI could not have defended. That a manufacturer will want to reassess its sales structure as volume grows must be understood by everyone--especially by a professional sales
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Course: Business Ethics Questions: Why are authors criticizing business schools? Do you agree or not agree their views? Why? They are criticizing business schools(specially top business schools) because authors think that they do not give enough importance to ethics and they haven’t changed themselves for a long time. Instead of teaching ethics in business‚ they say that these schools teach only “How to become successful business/finance person?” to potential leaders. They claim that ethics
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overlooked the Marshall plan‚ the US investment plan to rejuvenate Western European economies after the Second World War. He played a central role in the post-world war development of the IMF and GATT organisations. He became a professor at Harvard Business School from 1959 to 1981 and continued his career at the John F. Kennedy School of Government. The intent of his International Product Life Cycle model (IPLC) was to advance trade theory beyond David Ricardo’s static framework of comparative advantages
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Chapter 4: Business Ethics 1. Ethical dilemma is a decision that ‘invites’ a conflict of values; every good course of action has some significant negative consequences. 3 examples of ethical dilemmas: a. My father’ employee have just done a good job on a project. My father has promised him that my father would give him 20% bonus. Yet‚ due to company politics‚ my dad was unable to give him the bonus. My dad also implied that if he was to submit inflated expense reports for the next 2 months‚
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Scenario #4 Albert Einstein once said: “I do not believe in immortality of the individual‚ and I consider ethics to be an exclusively human concern with no superhuman authority behind it”. This is one way to understand the definition of ethics. Naturally when a person is asked about the meaning of this word‚ the answers are always related to the term morality‚ which is practically true. In fact‚ ethics is a concept that a person uses in order to determine what is right or wrong; however‚ it differs
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issues. 3. Give 2 examples of moral issues affecting healthcare and describe how you determined your choices to be moral issues. 4. Describe the impact your own personal ethics may have on your practice as a healthcare professional. 5. List 3 ideas that you have for keeping your personal and professional ethics separate: 6. How does diversity (ethnic‚ social and cultural) play a role in providing patient care for your chosen profession? Unit 9 Project Questions:
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