measuring and managing customer based brand equity. Journal of Marketing‚ 57(1)‚ pp. 1-22. Kelley‚ S. W. and Turley‚ L. W.‚ 2001. Consumer perceptions of service quality attributes at sporting events. Journal of Business Research‚ 54(2)‚ pp. 161-166. Kim‚ J.‚ 2010 The worth of sport event sponsorship: an event study. Journal of Management and Marketing Research‚ 1(1)‚ pp.2-5. Kothari‚ C.‚ 2008. Research methodology: methods and techniques. USA: New Age International. Lagae‚ W.‚ 2005. Sports Sponsorship
Premium Brand Advertising Qualitative research
Analyzing a Literacy Event At any moment‚ your life can change. In any instant you could find yourself walking down a different path than you started down. You would never know it‚ but the simplest form of literacy could make the world of difference in your life. Writing‚ believe it or not‚ is a constant in your everyday life. Whether making a grocery list‚ composing an email‚ or simply doing your homework‚ there is no escape from writing. In my case‚ however‚ writing came to be my only salvation
Premium Writing Literature English-language films
Special events management is an exciting and growing industry. It attracts persons who possess creative talents and organizational skills. Special events management is the profession that involves public assembly for reasons of celebration‚ entertainment‚ and education (among other purposes). Special events management includes several activities: event research‚ design‚ planning‚ coordination‚ and evaluation. The elements of most events are basically the same: entertainment‚ decorations‚ lighting
Premium Super Bowl Advertising
Event Proposal Letter and Form Dear Event Coordinator‚ As an event coordinator your job is to run or plan an event either for or in conjunction with CAS Student Council. In order to host an event‚ you must submit an event proposal for approval. Your proposal should be submitted in person at a General Assembly meeting at least six weeks before the date of your event. Three copies of the proposal must be submitted: one to the attention of the Vice-President‚ one to the attention of the Secretary
Premium Proposal Proposals
Square is the large plaza near the center of Beijing‚ China‚ named after the 天*门 (literally‚ Gate of Heavenly Peace) which sits to its north‚ separating it from the Forbidden City. It has great cultural significance as a symbol because it was the site of several key events in Chinese history (See below: Events). Outside of China‚ the square is best known for the 天*门 Square **. The square is 880 metres south to north and 500 metres east to west‚ a total area of 440‚000 square meters‚ which makes
Premium People's Republic of China Communist Party of China Tiananmen Square protests of 1989
[pic] Event Business Plan Template An event Business Plan serves to communicate the strategic plan for taking the event forward‚ usually over a period of three to five years (if it is not a one-off proposition). Every event should have a Business Plan. Regardless of the scale‚ age or history of your event‚ the Business Plan is an essential tool that will: • Communicate the vision‚ purpose and benefits of the event to others • Enable you to focus on the event’s potential to
Premium Management Strategic management
The Impact of Special Events Balancing the impacts of events Special Events have both positive and negative impacts and it is essential the in assessing the impact of and event or of a proposed event that careful consideration is given to whether the positive outcomes sufficiently outweigh the negatives to justify the event. The positive impacts must be developed and maximized so that they both give and appear to give the maximum benefit to all stakeholders and to the wider community positives
Premium Pope Benedict XVI Economics Event management
Unit five: Principles of supporting business events Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document‚ either onto your computer or a disk • Then work through your Assessment‚ remembering to save your work regularly • When you’ve finished‚ print out a copy to keep for reference • Then‚ go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly
Premium Management
The first event that I attended was a Starbucks Coffee Night in Pasadena. It was on April first on a Saturday. I arrived at 7:30pm and left at 8pm. There were a lot of people that attended but not all of them were there for the event I believe that there were around twenty five people that attended the event. Overall the event was as described a coffee night‚ many of the people had been there before and would get in groups. Some would sit down but others would chat while standing up. I thought that
Premium Hearing impairment Sign Deaf culture
Concept The objective of this event is to present the new delightful Swarovski collection of lightening products‚ as the world leader in high-quality precision cut crystal has chosen this city to reveal its marvelous pieces‚ which will be presented on September 16th of 2013 from 19.00 to 22.00 in the Gallery of La Pelota‚ gathering approximately 300 guests. The reason to make this important event happen on the September 16th is to project a fresh mood to the guests‚ as it is a hot month and
Premium Party Event planning Atmosphere