Value appropriation: vital in achieving sustained competitive advantage Table of contents 1 Introduction 3 2 The role of marketing 4 3 Measuring marketing productivity 5 3.1 Customer Satisfaction and future cash flows 7 3.2 Shareholder value 9 4 Creating sustained competitive advantage 10 4.1 Value creation versus value appropriation 10 4.2 Strategic emphasis in practice 11 5 How to prevent imitation? 13 6 Limitations
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* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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Customer Value Proposition in Value Markets Business houses that are our customers are under constant pressure to cut down their cost. With this concern at the back of their mind‚ out of the sales pitch‚ they mainly concentrate on the price quoted to them. In such cases‚ the supplier needs to demonstrate the core value offerings/ benefits with extra vigor to persuade the customer to make the purchase. Marketing managers tend to neglect the real contribution of value propositions to superior business
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definitive merger agreement‚ wherein Bharti will acquire African operations of Zain Group. The deal was valued at an enterprise value of USD 10.7 billion or on an 8.2x EBITDA Multiple. Goldman Sachs has invested USD 450 million in online social networking portal Facebook‚ which is valued as the number one social networking network at USD 50 billion. At an enterprise value of USD 50 billion‚ Facebook is trading at a multiple of about 100 times of its earnings. Newspapers and television channels make
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note: the Instructor Guide for every chapter will follow this structure.) 1. Chapter Outline 2. Teaching Notes 3. In-Class Exercises 4. Homework Assignments 5. Additional Resources Chapter Outline I. Introduction A. Indentifying Your Values – and Voicing Them II. People Issues A. Discrimination B. Harassment‚ Sexual and Otherwise III. Conflicts of Interest A. What Is It? B. How Can We Think About This Issue? C. Why Is It an Ethical Problem? D. Costs IV. Customer
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Value chain and globalization Introduction The process of corporate life is always a sea change and sometimes there are high tides and sometimes are quiet times. Day to day companies are faced with new challenges‚ whether it be a consolidated organization or a small business just starting‚ always emerging issues that affect their behavior and their performance. Owing to the consequences of an impressive development of technology and globalization that we are living in this age. Nowadays are faster
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A Study on the Hierarchy of Values ABSTRACT: I attempt to look into the issue of the ranks of values comprehensively and progressively. Anti-values can be classified into the following six categories by ascending order: (1) the act of destroying the earth-of annihilating humankind and all other living organisms; (2) the act of mass killing of people by initiating a war or committing treason; (3) the act of murdering or causing death to a human being; (4) the act of damaging the body of a human
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changes in family values‚ which appeared in yesterday’s edition‚ though I would like to share some of my own ideas and views on this subject. I do not wish to sound ambiguously and defensively‚ nevertheless I have few convincing remarks concerning your views. As you decidedly pointed out in your letter‚ family values have changed for the worse and most of teenagers are doing nothing but lazing around‚ however I dare to disagree with you at this point. Naturally‚ not only has family values changed over
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Value Engineering History‚ Evolution‚ and Today’s Principles Chad C. Dobbins January 3‚ 2012 Table of Contents Page Abstract ………….………………………………………………………………………………………………….. 3 Introduction ………………………………………………………………………………………………………. 4 Value Engineering Principles ………………………………………………………………….. 7 FAST Diagram Models …………………………………………………………………………………. 12 Conclusion …………………………………………………………………………………………………………… 17 References …………………………………………………………………………………………………………
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------------------------------------------------- FINC5001 Capital Market and Corporate Finance ------------------------------------------------- Workshop 5 – Capital Budgeting II 1. Basic Concepts Review a) In applying Net Present Value‚ what factors do we include‚ and what factors do we ignore? Use cash flows not accounting income Ignore * sunk costs * financing costs Include * opportunity costs * side effects * working capital * taxation * inflation 2. Practice Questions
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