Name: Pan Lin Course Title: Communication to & with the Media Assignment Title: Media plan for New Oriental Education & Tech Grp Date: Dec 6‚ 2012 EXECUTIVE SUMMARY New Oriental Education & Tech Group is a largest provider of private educational services in China. New Oriental has developed a complex and diverse media plan to help company for increase intake of students and provide more information to our shareholders. This plan is anticipated to reach out to China ’s target market‚ which
Free Mass media Newspaper Advertising
Mariano Marcos Memorial High School 2090 M. Carreon Street‚ Sta. Ana‚ Manila A Research Paper on The Advantages and Disadvantages of Social Media to the Selected Students of MMMHS S.Y. 2014-2015 Mrs. Elvira M. Limbo Angela E. Dela Cruz IV-1 (EINSTEIN) November 5‚ 2014 Chapter 1 The Problem and its Background: Social Media Outbreak Introduction Social Media has been going through an extensive outbreak around the world. It has been a good tool for social interaction among people
Free Social network service Twitter Social media
Media Mix Modeling 2.0 The Fine Art of Blending and Mixing Paid & Earned Media to Build Brands ARF RE-THINK 2010 DRAFT VERSION Pete Blackshaw‚ Executive Vice President Nielsen‚ Digital Strategic Services pete.blackshaw@nielsen.com Blackshaw “Media Mix Modeling 2.0” 1 Summary Improvements in online measurement and the growing adoption of consumer listening platforms are laying foundation for a new framework for maximizing brand value through mixing and weighting “Paid” and “Earned”
Premium Super Bowl Advertising National Football League
Social Media Due Date: 6th December 2012‚ 3pm Executive Summary Nowadays‚ in this rapid technology developed society‚ the social media is growing mature. Social media is a channel that provides direct access information throughout the world‚ it giving businesses and individual an opportunity to share their thought‚ products and services and news with other people. As there is a trend of switching demand from traditional media tools to social media‚ marketers realised that social media is an
Free Social media Facebook Social network service
It can change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society especially in the developing countries it can be used as a ’weapon of mass destruction’. But I think the most important use of media is to educate the people about the basic human rights. The dilemma of the developing
Premium Newspaper Violence Mass media
Lecture 8: Media Selection Knowledge of media options The Media Process The Media Selection process Against clear objectives and the specific parameters (Budget‚ timing ‚ regionality‚ seasonality etc) we need to go to our “armory of weapons” to determine those most appropriate. Seven Guidelines of Media Selection 1) objectives and goals will have the most influence on media selection 2) budget plays a major role often precluding first choice media 3) deploying all your
Premium Advertising
Social media has become popular in the society as seen today. It is a form of electronic communication which allows communities to share information‚ ideas and news online. It consists of a set of technologies and channels that are targeted at forming and enabling a massive community of participants to collaborate productively (Anthony 2010). Social media such as Twitter helps to connect businesses to customers in real-time and update of latest information. With organisation in a Multinational Corporation
Premium Knowledge management Social network Knowledge
and indebtedness to our most able guide Mrs. NIDDHI TANDON for his active interest‚ timely encouragement‚ valuable suggestions and unceasing assistance and creative criticism at every stage of this project. We would like to thank our institute HT MEDIA LTD. for providing us with this opportunity to undertake this project. KRATIKA SINGH Table of Contents Chapter 1. Introduction
Premium Sampling Stratified sampling Hindustan Times
News Media Bias: A New Theoretical and Methodological Approach By Peter Brinson Allegations of media bias are nothing new in the United States. Though conservatives have been the most vocal in recent years‚ liberals have also been known to argue that the news media systematically presents information in a way that privileges the opposition’s viewpoint. This debate has been carried out in the popular press as well‚ with each side struggling to provide the definitive proof that the media disadvantages
Premium Mass media Media bias Concentration of media ownership
Commercialization of Indian media The media industry across the globe has witnessed spectacular changes in the recent years. There has been a considerable change in the perception of media in the olden times‚ as revolutionary instruments and powerful political players. Today‚ the media is perceived more as businesses with a motto of `remaining profitable’. The growing competition along with the trend of confinement of media ownership to a few major transnational conglomerates has further intensified
Premium Mass media Newspaper Concentration of media ownership