brands which are Nishat Linen‚ Ideas by Gul Ahmad and Junaid Jamshed. Our purpose of the study is to know the effect of brand elements on customer purchasing behavior. Brand elements are brand image‚ brand association‚ brand name‚ brand logo and brand awareness. Our findings from the literature and primary data shows that brand elements have significant impact on customer purchasing behavior and success of the firm. We have also given the recommendations and suggestions for the future researchers. 2
Premium Brand Advertising Logo
FOOD RETAILING: WHAT’S REALLY ON CUSTOMERS’ MINDS? Eva Lienbacher‚ WU Vienna University of Economics and Business‚ Austria Christina Holweg‚ WU Vienna University of Economics and Business‚ Austria Nicole Rychly‚ WU Vienna University of Economics and Business‚ Austria Peter Schnedlitz‚ WU Vienna University of Economics and Business‚ Austria ABSTRACT Even if corporate social responsibility (CSR) activities have the potential to create stronger relationships between retailers and their customers‚ current
Premium Corporate social responsibility Retailing Social responsibility
measure that is computed to describe a characteristic from only a sample of the population is called a) a parameter. b) a census. c) a statistic. d) the scientific method. 2. The British Airways Internet site provides a questionnaire instrument that can be answered electronically. Which of the 4 methods of data collection is involved when people complete the questionnaire? a) published sources b) experimentation c) surveying
Premium Arithmetic mean Standard deviation Probability theory
Deciding What To Do for the Rest of Your Life This school year is coming to an end. Seniors are going to be graduating soon and before you know it‚ they will be beginning the next part of their life‚ almost at adulthood. Many people feel sympathy for seniors because they are basically deciding what they are suppose to do for the rest of their life. Now‚ this is true to a certain extent‚ but where high school students should really start thinking about their future is at the end of junior
Premium High school College Education
Something to Say Something As an animal lover it makes me sick to my stomach to hear thousands of stories happening every year about cases of animal abuse and animal cruelty. I’m not just talking about typical cat and dog cruelty cases‚ there are also animal abuse and mistreatment cases that many people do not know anything about. These type of people are oblivious of the reality of how evil human beings can actually be. Abused and mistreated animals that are out of our sight will in turn be
Premium Abuse Human Natural environment
Definition: A financial intermediary is an institution‚ firm or individual who performs intermediation between two or more parties in a financial context. Typically the first party is a provider of a product or service and the second party is a consumer or customer. Financial Intermediaries are financial institutions that accept money from savers and use those funds to make loans and other financial investment in their own name. These intermediaries come between ultimate borrowers and lenders by
Premium Bank Investment Financial services
Cell Phones Do Not Cause Any Health Problems In today’s world‚ cell phones are part of a life. As the technology improves more and more people are buying cell phones. Many new cell phones are like a small computer‚ as they have a picture and video camera‚ web browsing‚ music player‚ internal storage‚ and many other features. “Statistics show that 79% of the U.S. population and 90% of European and Asian teens own a cell phone” (O’Keefe‚ 2008‚ p. 671). In some countries around the world such as
Premium Mobile phone Brain tumor Cancer
TMA02: “Rubbish has no value “ In this essay i want to discuss and analyse rubbish and it’s value. Rubbish has been described as something with no value‚ however value is a complex term and does not complete a clear picture of rubbish. To define rubbish clearly I want to discuss the relationship between rising affluence and consumer society and how they have produced more rubbish. Also what rubbish means to different people and who are the winners and losers in the mass generation of rubbish
Premium Sociology
Customer Value Propositions in Business Markets Customer value proposition” has become one of the most widely used terms in business markets in recent years. Yet our management-practice research reveals that there is no agreement as to what constitutes a customer value proposition—or what makes one persuasive. Moreover‚ we find that most value propositions make claims of savings and benefits to the customer without backing them up. An offering may actually provide superior value—but if the supplier
Premium Customer service Sales Marketing
Do you believe that the Internet has become a positive or negative force in today’s society? Additionally‚ do you think your life would be better or Worse off if you had lived during a time in which the Internet was a construct and not a reality? The Internet has become one of the most indispensable tools for the business world‚ and academia. I believe that for many reasons the Internet should be considered a positive force in today’s society The Internet could be described as a collection
Premium History of the Internet Computer network Internet