BSBMKG413A – Promote Products and Services Assessment Activity 1. Consider this scenario. Eden Beauty the organisation you work for wants you to create an advertisement or plan a promotional activity for a new range of skin care products. They have stipulated the following requirements 1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients. 2. The advertisement should be pale pink and black 3. You should share information
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Why do you think it is milk that comes out of women when breastfeeding? Why couldn’t it be water? Why couldn’t it be juice? Why does it have to be milk? Probably because it is the one that helps when it comes to developing and at the same time strengthening the bones and also when it comes to helping the immune system be stronger. That is why babies need it the most. However‚ why is it that adults need to continue adding milk into their diet‚ they already have mature bones‚ muscles etc. There are
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To what extent do you agree with the view that the period 1815-48 constituted a ’time when nothing happened’ in ’Germany’? The term “a time when nothing happened in Germany” is defined by in terms of unification between the 39 individual ‘German’ states and monarchies. Between the years 1815 to 1848‚ ‘Germany’ as one individual country still didn’t exist‚ and ’’German’ people continued to lack nationalist sentiment and liberalist views not until the end of 1848‚ a period when a series of ’German’
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equilibrium produces a lower output and sells it at a higher price than the perfectly competitive firm. Due to the fact that the monopolist holds down output and maintains a high price enables him to make supernormal profits that he can sustain as no other firms can enter the industry. A monopoly is a situation where the monopolist is the sole supplier or seller in the market. The monopolist can increase the price or restrict output of his product in order to increase sales revenue‚ as the demand curve is
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SETTING PRODUCT STRATEGY Under the guidance of Prof. B S Prakash PGPBA 2014-16 - By Team RANKS Radhika Odugoudar Anish Rawat Niharika Joshi Kiran Karpur Shreekarthik Shesha 1 B1412 B1401 B1411 B1405 B1415 Marketing Management Overview Product Definition Market Offering Elements 5 Product Levels Product Classification Product Differentiation DESIGN of Product Product & Brand Relationships Product Systems & Mixes Product Mix Length & Product Line
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decisions than holy books’ Do you agree? (6 marks) Some people would agree with this statement because at the end of the day you will have to live with the consequences of your actions‚ by using other means‚ your decision may be slanted and you may live to regret it. Only you know yourself best. Another person may agree with this statement down to past experiences. You are the one who has lived your life and only you will have the knowledge of the subject surrounding the decision that you need to
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favourite B-school asking you the question. Forget about selection committee of the B-school asking in the interview or the Interview panel of your favourite company asking you the same question. For no mugged up or well devised answer will suffice. Rather you ask the question to yourself. As you grew up your career took many turns. Some of you did accounting and are a CA. Some of you are bankers or Engineers or Businessmen. Then why do you need to do MBA. Some naysayers might give you an example of some
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Do you agree with this interpretation of Dunkirk? In this essay‚ I am going to explain a painting of Dunkirk‚ which was painted by a British painter in 1940. The artist‚ who painted the picture‚ was called Charles Cundall. He was sent by the British government to paint a picture about The Evacuation at Dunkirk. His main aim for painting this picture was to make Germany look bad and Britain look good. Therefore he had a reason to paint the picture as he was British himself. By looking at the picture
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especially wages. This could not only increase the cost of product‚ but also decrease company’s profit. According to Gaebler Ventures (2010)‚ it claimed that labour cost is one of the highest expenditures of company‚ particularly new businesses. Bloomberg (2010) pointed out that an increase in labour cost can slow down the organizational growth. If the company provides workers too high wages but does not increase working hours‚ the product cost will rise and the company itself will gain lower profit
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Chapter 12: Setting Product Strategy GENERAL CONCEPT QUESTIONS Multiple Choice 1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants. a. exceed b. meet c. capture d. compete with e. comprehend Answer: b Page: 372 Level of difficulty: Easy 2. The customer will judge the offering by three basis elements: ________‚ services mix and quality‚ and price. a. performance b. salespeople
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