Introduction to Service Dominant (S-D) Logic Recently there has been a shift away from the traditional product-orientated marketing perspective to a more service-orientated one which focuses on “intangible resources‚ the co-creation of value and relationships” (Vargo and Lusch‚ 2004). Merz‚ He & Vargo (2009) commented that goods were a “vehicle for service”‚ and whilst the provision of goods was still an important part of a transaction‚ there will always be some element of intangible service attached
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• S-R Theory • Stimulus • Response • Theory • Classical conditioning • The memory system that links perceptual information to the proper motor response • Necessary component: Observable Experiments • The probability of a verbal response is conditional on four things: reinforcement‚ stimulus control‚ deprivation‚ and aversive stimulation. • If a dog brought its human a ball and the human pet it‚ the dog’s behavior would be reinforced‚ and it would be more apt to getting the ball
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The Roaring 20’s During the 1920’s‚ also known as "The Roaring 20’s"‚ Radio Broadcasting became one of America’s favorite sources of entertainment. During this time period most Americans depended on radio for their source of communication‚ since television was not yet invented. The invention of radio had a major impact on Americans. Radio stations transmitted a variety of shows and programs that entertained many people through out the nation. "In the 1920’s the Westinghouse engineer‚ Frank Conrad
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are much higher then they used to be. The things women have gone through throughout the 1930’s has increased the respect woman and has resulted in equality. Women’s efforts showed that they were dependable‚ meticulous people that could make boundless contributions to society. Women just needed the chance to prove it. Women were expected to be housewives and searching for jobs was not the easiest thing to do during this time. The expectation to take care of the kids and prepare meals and keep the house
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Movies in the 1930 ’s Gangster films and musicals came from Broadway in the 1930 ’s. These two new genres symbolized the impression that Hollywood had on national culture during the great depression. Some musicals like gold diggers were not just made to be enjoyed but intended to go against the economic depression. It did just that by showing the spirit of optimism and cooperation. Gangster film such as "Public Enemies"(1931) and "Scar face"(1932) dramatized violence. Violence in those films were
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Examining Starbucks using the 7s method © 2001 Tim Glowa White Paper: Examining Starbucks utilizing the 7s method and less than perfect information Tim Glowa‚ Tim@Glowa.ca September 15‚ 2001 © 2001 Tim Glowa September 15‚ 2001 -1- Examining Starbucks using the 7s method © 2001 Tim Glowa Table of Contents Executive Summary.................................................................................................... 3 Introduction.........................
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The 1930’s Food! The 1930’s cuisine was very simple and extremely rationed. The people in the 30’s just didn’t have the money to afford for themselves and kids all the time. The food was mostly given to men and children in soup/ bread lines for those who couldn’t afford food. The food was simple and inexpensive; the goal was to produce a lot of food with as little ingredients as possible. I’m sure the bread was bland and the chowders and soups were plain but it’s what the people of this struggling
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George S Patton) Patton was always searching for the opportunity to gain a reputation as a formidable commander. He got his chance in a battle with Mexican guerilla leader Pancho Villa. Patton personally shot and killed three of Pancho Villa’s bodyguards. .(Biography Resource Center‚ George S Patton) Patton would soon have
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The NBA of the 70’s greatly differs from what our expectations of today’s league‚ especially when evaluating the background in which the players came from. Recent statistics show that more than 90% of 70’s NBA players came from urban areas‚ but when compared to today’s league only about 34% of black players come from families in financial situations (Keating). The question that needs to be asked when observing these statistics is what happened to the league or basketball in general that subsequently
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MEDIA IN THE 1960’s The role and effect of advertising and propaganda in the 1960’s: ‘Advertising is a form of communication used to persuade an audience (viewers‚ readers or listeners) to take some action with respect to products‚ ideas‚ or services…and generate awareness quickly.’ Advertising is a main element of the marketing community and consists of various types such as display‚ public service‚ digital‚ physical‚ and media advertising. ‘Propaganda is a form of communication that
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