PROJECT REPORT Benetton’s Shock Therapy A case study of the company which employed Shock Advertising Submitted in partial fulfillment of the requirement for the award of the degree of B.A. (H) Journalism to UNIVERSITY OF DELHI Submitted by Under the guidance of Dr. A. K. Thakur Sinchita Majumdar B.A.(H) Journalism‚ 3rd Year‚ Maharaja Agrasen College Asst. Professor‚ Dept of Journalism and Mass Communication‚ Roll No. 11/781 University of Delhi Session 2013-2014
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Analyze the events or factors that you believe were the most significant causes of the Reign of Terror. This essay peels through the layers of the remarkable years from 1789 through to 1794 to explore the catalysts of that period of the French Revolution characterized by political repression and widespread violence known as la Terreur‚ or‚ The Reign of Terror. The French Revolution‚ which initially saw an overthrow of the dictatorship of Louis XVI‚ was a period of time when France descended into
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Disobedience is a valuable human trait and it promotes social progress. The beginning of time starts with disobedience. Humans tend to attract to trouble like a moth to a flame. When someone is born they start off disobedient. Humans have to be taught how to behave. It is to be imbedded into our brains to make the right decisions. The Bible is a good example of this claim. When God told Eve not to eat the fruit from the garden‚ what did she do? She ate the fruit instead of following God’s directions
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CORPORATE SOCIAL RESPONSIBILITY (CSR) DISCLOSURE OF ADVERTISING AGENCIES An Exploratory Analysis of Six Holding Companies’ Annual Reports David S. Waller and Roman Lanis ABSTRACT: The corporate annual report has become more than a mandatory financial report for public companies‚ with many companies also using it as an important marketing tool. As corporate social responsibility (CSR) is an issue of growing interest in the business world‚ many publicly listed companies‚ including advertising agencies
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Socializing through Social Networking Many have argued against social networking sites such as Facebook‚ Twitter‚ MySpace and more. With the increase in technology‚ computers have become smaller‚ lighter‚ and less expensive as well as are now inside our cellular phones. This ease of accessibility has made social networking sites more addictive. But it is always a negative influence? Have these sites caused harm for our youth and even some adults? Yes‚ texting instead of calling‚ email instead of
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The object of this essay is to establish whether there is an ethical theory that can be successfully applied to business organisations. In order to answer this question‚ it is necessary first to define the major ethical theories‚ which are utilitarianism‚ deontology and virtue ethics‚ before determining whether there are any other options. After that‚ the ethical needs‚ problems and limitations of work organisations will have to be examined so that the different theories can be evaluated in this
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CU1530 Promote Communication in Health‚ Social Care 1.1 People communicate for all types of different reasons‚ we communicate to express a need or desire‚ to share ideas and information‚ to reassure‚ to express feelings‚ socialise‚ to share an experience‚ all essential for building and maintaining relationships. 1.2 Communication in the workplace is an essential tool we use to meet the needs of individuals with ABI/LD‚ great communication skills are integral to the role of a support worker.
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Do Music Lyrics Promote Violence? We all know music itself can have an effect on people from the moment the song begins to the moment it ends. It can make them happy‚ think about past break ups‚ think about someone they love‚ miss a family member that has passed‚ want to get up and dance‚ or annoy us when they get stuck in our heads. Music is there for us and can get us through any situation. Most music can cause people to experience a wide range of emotions‚ most of which can be either really wonderful
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1. Disney’s Dream Big‚ Princess advertising campaign positively contributes to our society. This campaign shows several girls of different races and ages doing different activities such as rock climbing‚ running‚ swimming‚ dancing‚ and reading. Next to every girls’ clip‚ there is a clip of a princess doing something similar. On the background‚ the song Be a Champion is playing. The advertisements always finish with the phrase: “For every girl that dreams big‚ there is a princess to show her that
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shopping per Google 30% of all restaurant search are done on a mobile phone 82.6% of Internet users use search according to eMarketer According to McKinsey & Co. Advertisers get a 7:1 ROI on search Coca-Cola uses their company ’s website to promote a couple of key marketing concepts. One key concept is the idea of demand management. Demand management involves the organization taking steps to raise or lower the demand of their product (Inforefuge‚ 2012). On Coca-Cola ’s website‚ users may customize
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