Assignment #2: “Ethical and Socially Responsive Business” Shadiek Brown Bus100 - Intro to Business DR. MARIA EMILIA GAMBUZZA December 9‚ 2014 The Cheesecake Factory Business Ethics The Cheesecake Factory established in the 1940s by Oscar and Evelyn Overton. Mrs. Overton began making cheesecake in the basement of her home in Detroit‚ using cream cheese as one of her main ingredients to give it‚ its scrumptious taste it has today. In 1972‚ the Overton’s moved there business to Woodland hills suburb
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1.) Do you believe achieving absolute consensus is possible‚ or do most group processes result in achieving only modified consensus in which one or more members are not in complete agreement regarding the decision ultimately reached? Discuss. I believe that it is possible to achieve absolute consensus. But it may be better off to not have all parties agreeing. To achieve absolute consensus will take time but insisting on it may prove to be counterproductive when there is a need for a quick decision
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MATTEL CASE I. OVERVIEW Mattel was founded in 1945 by Elliot and Ruth Handler. The couple started out making furniture to sell out of their garage. This business was a success‚ but they wanted a new business approach to remain competitive in the fast-changing world. So‚ they turned to making toys‚ and Mattel became the world’s largest toy company‚ with a revenue of $5.8 billion and a net income of $684 million in 2010. Recently‚ the company commissioned Chinese companies to produce some
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Mattel – Case Study “The Chinese-Made Toy Recalls at Mattel Inc.” PAPER submitted at the IMC Fachhochschule Krems (University of Applied Sciences) Master Programme International Business and Export Management by Matthias EBNER Stefan RAFFERSEDER Jaroslav SIVY Course: Strategic Purchase and Global Sourcing Lecturer: DI Rainer DAUBECK Submitted on: 04.12.2012 TABLE OF CONTENT ADDITIONAL INFORMATION .......................................................................
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1) What was Jill Barad’s primary goal for Mattel in 1996? What strategy did she choose in order to pursue these goals? Answer: The primary goal of Jill Barad for Mattel was to increase earning per shares by 15% per annum compounded before the effects of any acquisitions. The following are the 4 elements of her strategies: 1. Continue with the highly profitable practice of extending the company’s existing brands (e.g. she had plans to further develop a line of collectible Barbie dolls); 2. Develop
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Do you believe that your choices are free? Do you hold yourself responsible for your choices? Life is full of endless choices‚ opportunities‚ new ideas and changing scenarios. To overcome the obstacles‚ we have to be ready to juggle the options that appear on our way. Every day‚ every hour‚ even every second‚ people make decisions. Small‚ large‚ important‚ funny‚ mundane‚ all those countless choices with the speed of light forever change us‚ turning the world into one that the second time will
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Question One: Do manufacturers of products for children have special responsibilities to consumers and society? What are these responsibilities and how well has Mattel met them? Provide evidence of Mattel’s strengths and weaknesses in this area. Yes. As Mattel’s products are designed primarily for children‚ it must be sensitive to societal concerns about children’s rights. Strengths Responsibility towards the community * Mattel recognizes international environment‚ different legal systems
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Video Case 3 – Land Rover: A Socially Responsible Company Purpose This memo is intended to respond to the Video Case 3 which correlates with Chapter 20‚ Marketing Ethics and Social Responsibility. Does Land Rover ‘walks to talk’ and practices what it preaches in the video‚ and whether that translates into a competitive advantage. Is the basis for Land Rover’s competitive advantage truly accurate or are they using a clever marketing scheme to target socially responsible consumers? Summary In
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What do you believe about writing‚ and why? What do you believe about writing‚ and why? I believe that writing can be a great tool for everyone in order to express themselves freely. Not everyone is a writer; some people have to work at putting their thoughts and words together‚ before putting them to paper. We are all unique in how we express ourselves; some are just more creative than others. How do we as individuals‚ get to that point to be able to expand or elaborate further on paper
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Do you believe that Capitalism is moral? Justify you answer. Capitalism can be defined ideally as an economic system in which the major portion of production and distribution is in private hands‚ operating under what is termed a profit or market system. No central governing body involves to these private owners what or how much of anything will be produced. There are four key features of capitalism: companies‚ profit motive‚ competition and private property. Capitalism allows the creation of a
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