For the better part of 30 years now‚ corporate executives have struggled with the issue of the firm’s responsibility to its society. Early on it was argued by some that the corporation’s sole responsibility was to provide a maximum financial return to shareholders. It became quickly apparent to everyone‚ however‚ that this pursuit of financial gain had to take place within the laws of the land. Though social activist groups and others throughout the 1960s advocated a broader notion of corporate responsibility
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Mattel and Toy Safety Mattel‚ the world’s largest toys company‚ had been faced with some rough challenges due to some safety scandals revolving toy design and manufacturing in China. During August 2007 Mattel was forced to extremely recall toys due to loose magnets and excess lead found in some of the Mattel toys that posed immediate danger to the children that played with them. “Mattel voluntarily recalled 1.5 million Chinese made‚ Fisher-Price product‚ after the company learned that they
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Mattel and Toy Safety Bus 250 Prof. J. Reece Amanda Wagoner November 18‚ 2013 Mattel and Toy Safety Mattel is an American based toy manufacture that was founded in 1945 by Harold "Matt" Matson and Elliot Handler. The company has been headquartered in El Segundo‚ California since it first opened. However‚ in 2007 the toy manufacture faced hard times when they had to do multiple recalls on their children’s playthings due to unsafe parts and hazardous materials (such as lead paint) the company faced
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Case #8: Mattel and Toy Safety Case # 8 Mattel and Toy Safety Do you believe that Mattel acted in a socially responsible and ethical manner in regard to the safety of its toys? What should or could Mattel have done differently‚ if anything? I do believe that Mattel took an initiative of social responsibility and acted in an ethical manner. The issue of lead paint was introduced to the business. The company then addressed it to their overseas production facilities and took all
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Case Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world‚ a publicly traded organization with a market capitalization of over $6.5 billion‚ employing approximately 36‚000 people worldwide in 42 countries. Their products are sold in 150 nations (mattel.com). In the summer of 2007‚ Mattel suffered a major product recall incident. The first recall was the result of vendor failure in China where traces of lead paint were discovered
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Mattel Toys Thesis: This is a rhetorical analysis of the response strategies employed by Mattel during the recall crisis. This decision would come back to haunt the toy manufacturer in the summer of 2007. Understanding how trust is built‚ support and recovery are a critical competency for any organization‚ particularly for those who take their ethical values and commitments seriously. Since an organization’s reputation is built on its trustworthiness that can take a long time and require considerable
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Mattel Toy I. Introduction : Mattel Toy Recall 2007 Case Study About Mattel In 1945‚ Ruth and Elliot Handler and Harold "Matt" Matson form a partnership called Mattel Creations in Southern California in a garage workshop that manufactured picture frames and dollhouse furniture. The world’s largest toy company‚ Mattel‚ Inc.‚ also known as “the world’s premiere toy company - today and tomorrow‚” designs‚ manufactures‚ markets‚ and distributes a variety of toy products all over the world. The company’s
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Mattel and Toy Safety Gabriel Caldwell BUS 250 Pof. Robert Hamamoto May 11‚ 2014 In 2007‚ the Mattel toy company recalled around 20 million of its toy products do to contamination of lead in the paint and safety issues dealing with parts of its products (magnets) that was manufactured in China. The Mattel Company is considered the “global leader’ in toy manufacturing with over 30‚000 people employed in over 40 countries and operates in more than 150 countries. The Mattel Company faces
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Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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Executive Summary Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose‚ potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company
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