Journal of Business Research 64 (2011) 516–523 Contents lists available at ScienceDirect Journal of Business Research Assessing cross-cultural marketing theory and research Andreas Engelen ⁎‚ Malte Brettel RWTH Aachen University‚ Templergraben 64‚ 52062 Aachen‚ Germany a r t i c l e i n f o Article history: Received 1 May 2009 Received in revised form 1 March 2010 Accepted 1 April 2010 Available online 21 May 2010 Keywords: Cross-cultural research Cross-cultural marketing
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reasons as to why people prefer to live outside of the city but work in the heart of it. I look forward and try to imagine what T.S. Eliot would think if he saw these city streets. In his book‚ "the Waste Land‚" it is forced into our imagination that the world is dead; the earth is a waste land. He calls the city an "Unreal City‚" making the reader think of the city that is referred to as a place worse than any nightmares can ever imagine. When imagining a city that I do not want to live in‚ first
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the water. The ocean swells can go from playful three-foot waves to humongous twenty-foot monsters in just under five minutes. It makes for excellent relaxation or surfing. There are also many hidden dangers below the water even though it’s just about as clear and warm as bath water. Many times there are coral reefs that reside just below the surface in many areas. They can be very hazardous to even the most experienced surfer or swimmer; one small scrape can leave you cut quite deep. Coral reefs
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Do children watch too much television? A question that we didn’t need to ask ourselves too much in the past‚ but now that it’s a common household item that children have easy access to‚ this question has been brought up a lot now than ever. Now that a T.V. is in most households in America‚ and a lot of kids are being raised on it‚ this may lead a kid to think that sitting in front of a T.V. after school is better than going outside and playing ball. It may even lead a child into resorting to a T
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Cinema Rant Cinemas should be a fun‚ easy day out‚ right? Wrong. Im sure for some people‚ if their idea of fun is uncomfortable seats‚ over priced food‚ drinks and tickets and half an hour worth of adverts‚ then yes‚ cinemas are a very enjoyable day out. So I get to the cinema and go to buy tickets‚ I and many others were shocked to find how much ticket prices had increased. For a family of four to go to the Vue cinema it would cost £29.40‚ almost £30 for a film that you could buy on dvd
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November 23‚ 2012 You Know You Want to Go Greek Believe it or not‚ Greek life is more than just beer and togas. I know most people have a misconstrued perception of fraternities and sororities‚ but in reality‚ they are not like the movies. In fact‚ many successful adults were Greek in college. Recently‚ there has been a lot of bad press for some of these fraternities abusing alcohol‚ but of course‚ these scandals are all that make the headlines‚ while philanthropic fundraisers do not. Regardless
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Do Not Go Gentle- Explication In the poem “Do Not Go gentle into That Good Night” written by Dylan Thomas is a poem about death and how we all will die eventually but we shouldn’t restrict ourselves and should live how we want to live. The first line of the poem “Do not go gentle into that good night” what Thomas is saying is that you should not go gentle or quietly‚ that we should not just die but do something with our lives. The third line of the poem “Rage‚ rage against the dying of the light
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When man comes home after day’s work‚ he needs some sort of entertainment and relaxation. Cinema has proved a wonderful and forceful means of entertainment and amusement. A young man of today can go without food but not without a film. The cinema is the cheapest and the most popular form of amusement. Laborers can afford to miss their evening meal‚ not their evening show. Students prefer films to reading books. Thus‚ cinema exercises a very powerful effect on society. Cinema is a universal
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will go to any lengths to achieve their dreams‚ even though it might affect the quality of life of today’s population and future generations to come. In todays modern society people live in close proximity to one another and a small change in the ecosystem can have dramatic consequences. These changes for the worse‚ can affect both this generation and the next ones to come‚ as shown in the movies Gasland‚ Jean de Florette and Manon of the Spring. But there are always exceptions‚ people that go towards
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Why many Malaysian professionals prefer working in foreign countries instead of serving their own country In recent years‚ Malaysian professionals leave the country seek new life in a foreign country. There are many reasons why they prefer to working in other country such as high salary‚ technological infrastructure and balance life. The Malaysian professionals prefer to work in foreign country because the other country provide higher salary to their worker. Malaysian salaries are significantly
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