American Intercontinental University MKT640 – A Managerial Approach to Marketing Marketing Challenges in the Global Economy November 11‚ 2012 Abstract This article discusses some challenges faced with product development in the global economy. Brief case studies of Apple‚ eBay‚ and Levi Strauss & Co.‚ provide real-world examples of the challenges – competition‚ reach of influences‚ infringement‚ etc. Embracing technological advances‚ such as social media‚ is essential for leveraging a competitive
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Rise of GE BWS It formed the base of the GE as it provided the world with much needed currency stability in the post-war era. Under the system‚ all currencies were pegged to gold and since USA has 70% of gold reserves‚ the USD became a de facto currency of the world– 35USD to one troy ounce of gold. As gold prices does not fluctuate‚ the BWS provided a much-needed stability for monetary flows and thus the world saw an increase in trade and economic growth. It also created open markets to combat
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of Outsourcing The outsourcing trend has become a concerning‚ and debated topic in American politics and economics. The main outsourcing purpose is cutting production cost by transferring U.S jobs to lower paid foreign workers. Some views outsourcing as the way company‘s completeness‚ others see this as negative effect due to losing jobs. As a student of College Management who major in Business and also minor in Economic‚ I strongly believe that outsourcing is damaging America‘s economy.
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Case: 2 Outsourcing at Any Cost? Do Corporations Ever Have A Moral Obligation Not to Outsource? 1. Does Galaxywire.net have a moral duty to keep its promise to stay in Green Fork so long as it can do so profitably? Why or why not? If so‚ is accepting even the first offer from the city and workers too much to ask? Yes‚ they do have a moral obligation to keep their promise to stay in Green Fork. Businesses have responsibilities too. Galaxywire.net is facing a difficult moral challenge
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How Outsourcing Is Affecting America’s Economy And Future College Graduates 11/26/12 Macro-Economics Group Project By: Jessica Klein How Outsourcing Is Affecting America’s Economy And Future College Graduates Introduction Recently‚ there have been many debates over the important issue on how companies and governments in the past decades have been increasingly sourcing a wide range of tasks to offshore sites. A group member of ours is an overseas buyer for his company. He
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discuss options that would be good for Futronic‚ Inc. in reducing cost for the business. We will look at outside sourcing for some of the in-house services. We will discuss keeping the business in house and look to outsource some of the units. The benefits of outsourcing will not only save our business money‚ it can help us grow and hire more local employees with the money we save. What are the main reasons people outsource? * Lower worker costs * Ability to concentrate on core functions
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effective means of travel and communication have turned the world into a global village. They have helped man in conquering time and space; nations of the world have come much closer to one another as a result of these wonderful achievements. Now the people of the world feel far more close to one another than in the past‚ however‚ separated by vast distances. These scientific and technological developments have almost revolutionised the life. Let us have a look at what kind of global village it
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OBJECTIVES ◆ CHAPTER 10 Business Ethics in a Global Economy CHAPTER OUTLINE Ethical Perceptions and International Business Culture as a Factor in Business Adapting Ethical Systems to a Global Framework Global Values The Multinational Corporation Sexual and Racial Discrimination Human Rights Price Discrimination Bribery Harmful Products Pollution and the Natural Environment Telecommunications Issues Intellectual-Property Protection World Trade Organization To understand the role of culture
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chapter 1 Marketing’s Role in the Global Economy When You Finish This Chapter‚ You Should 1. Know what marketing is and why you should learn about it. 2. Understand the difference between micro-marketing and macro-marketing. 3. Know why and how macromarketing systems develop. 4. Understand why marketing is crucial to economic development and our global economy. 5. Know why marketing special— ists—including middlemen and — facilitators—develop. 6. Know the marketing functions and who performs them
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A Paper Presentation On Impact of Recession in American Economy on India By: S.Karunya Abstract: The recession in the US market and the global meltdown termed as Global recession have engulfed complete world economy with a varying degree of recessional impact. World over the impact has diversified and its impact can be observed from the very fact of falling Stock market‚ recession in jobs availability and companies following
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