it seems to have improved market shares across the two categories by 140-160 basis points each. HUL’s approximate market share in toilet soaps is 46% and about 36% in detergents. Analysts said the company will have better pricing power in the key business while volume growth in these categories too is estimated to be in double digits. After discounting prices on toilet soaps and detergents to grow volumes‚ the company in FY11‚ took a corrective pricing action in both categories‚ as input costs rose
Premium Marketing
What do you think makes a good brand? How do you recognize a good brand? Good is a very difficult word used as a description. There are few things that define a successful brand and the most important thing is the relationship that it establishes with its consumers and stakeholders and when that relationship is held and maintained consistently over a period of time‚ makes a successful brand. Now that relationship could be emotional‚ could be rational‚ could be problem solving relationship but as
Premium Brand management Marketing Cellular differentiation
Street‚ Carlton Cricos code 00197D Bachelor of Business (05075K) Semester 3 2013 UNIT OUTLINE UNIT TITLE HRM301 Strategic HRM COURSE Bachelor of Business PRE-REQUISITE Nil DURATION One Semester CREDIT POINTS: 15 ___________________________________________________________________________ Learning Outcomes: On successful completion of this unit‚ you should be able to: 1. Demonstrate knowledge of theory and practice of SHRM‚ and the impact on strategic human resource
Premium Management Human resource management
Business to Business Messages University of Phoenix June 4‚ 2010 Business to Business Messages There are three important ways to communicate via messages with business-to-business messages. When a business wants to conduct deals with other businesses or get a message across professionally‚ the company should use the most efficient and professional way to get the message needed to be delivered across. There three ways the organization chose to communicate business-to-business are Video
Premium Communication Videoconferencing Marketing
thought or consideration. Just because a service user has dementia‚ it does not exclude him or her from taking part in activities and there should be activities to suit their capabilities so they are not left feeling isolated or inadequate remembering that dementia has a wide range of stages each person needs to be suitably stimulated‚ also having dementia should never result in them being excluded from decisions or discussions regarding their own care. Even advance dementia as long as they can still
Free Communication Language
Introduction Business description Our hotel offers accommodation for international travelers. For business travelers we offer a wide range of facilities such as conference and meeting rooms including all necessary conferencing equipment and security. Board of director/ manager We have board members of above chart. We have 2 CFO to make strong financial foundation. We have the principal responsibility for fulfillment of the hotel’s mission and the legal accountability for its operations. As
Premium Hotel
1. Map the likely evolution of the BRICs. What indicators might companies monitor to guide their investments and organize their local market operations? The BRICs are in the market that develops in the high speed. The BRIC countries’ combined share of total world economic output rose from 16 to 22 percent‚ from 2000 to 2008. Together‚ the BRIC countries accounted for 30 percent of the increase in global output during the period. As BRICS observed as emerging market‚ many investors recognize
Premium Economics Purchasing power parity Emerging markets
deal‚ it is the preferred course of action you should take. It ’s a hefty concept that can make your negotiations more successful‚ especially when the other side is more powerful and/or has a stronger bargaining position. You negotiate to obtain something from another party that is more valuable than what you get by not negotiating. Knowing your BATNA allows you to understand how much it will cost you if you fail to come to an agreement. For example‚ if you ’re a car salesperson who is close to reaching
Premium Negotiation Collective bargaining Trade union
BUSINESS-TO-BUSINESS MARKETING Analysing Marketing Issues for Hewitt Associates INTRODUCTION Business-to-Business (B2B) marketing is a discipline in its own right and one of the fastest developing fields of marketing. A business-to-business marketing organisation focuses on relationship building and communication through marketing activities. Nowadays‚ focus of marketing has shifted from tangible things to intangibles things like skills‚ information and knowledge. Business-to-business marketers
Premium Marketing
Term paper Business dynamics of an industrial enterprise: A case study of Acme Laboratories Ltd by Mohd. Asaduzzaman Id : 3-09-17-023 MBA Program‚ Fall 2013 EM-503/519 : Strategic Management Department of Management University of Dhaka Dhaka‚ Bangladesh 2013 Table of Contents Sl No Topics Page 1 Historical Background 2 Company Profile 3 Competitive Scenario 4 Business Level Strategy Pursued 5 Business Dynamics 6 SWOT
Premium Strategic management Marketing Pharmaceutical industry