What do you think makes a good brand? How do you recognize a good brand? Good is a very difficult word used as a description. There are few things that define a successful brand and the most important thing is the relationship that it establishes with its consumers and stakeholders and when that relationship is held and maintained consistently over a period of time‚ makes a successful brand. Now that relationship could be emotional‚ could be rational‚ could be problem solving relationship but as
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“ENTREPRENEURS ARE BORN‚ NOT MADE” What do you think? When we talk or debate about if the entrepreneurs are born or made‚ we need to think about what makes an entrepreneur‚ what are his objectives as an owner of a business‚ what should be his main skills and what kind of challenges and tasks he needs to face when running out a company. The word entrepreneur‚ originally from the French verb “entreprend”‚ means “to undertake”. An entrepreneur is the person who undertakes a business. He is someone who organize
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Introduction International business in terms of multinational enterprises is whereby companies have operations in more than one country. These companies are called Multinational cooperation and they expand overseas through joint ventures‚ foreign acquisition‚ licensing agreement‚ Greenfield investment and export (Ghoshal & Nohria‚ 2003). Strategies such as International strategy‚ Transnational strategy‚ Global strategy and Multidomestic strategy are used by multinational cooperation to enter
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The Modest Proposal --Rescind the intelligence property right It is a nuisance to stroll in the pedestrian street with a wide range of products and shops in Shenzhen‚ where is hot and crowded with a multitude of consumers. Most of them are industrious and earthy factory labors‚ working hard every day to finish their grueling tasks and saving every penny through every aspect of their lives. When shopping‚ budget will always come to be their priority--those products which are at low-cost but with
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1. What are strengths and weakness of Malaysian Tourism industry.(10M) Strengths Weakness Multi culture Communication Outstanding nature World Heritage Landing The attitude of the people Transportation Hygiene New rival country Strengths Multi-culture is one of the biggest strengths that Malaysian Tourism has because we have 3 main different cultures living together which is Malays‚ Chinese and Indian. Besides that‚ we also have other culture in Sabah and Sarawak which is Iban‚ Kadanzan
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Chapter 01 Globalization True / False Questions 1. (p. 4) The notion that national economies are relatively self-contained entities is on the rise. FALSE 2. (p. 4) For the last 50 years‚ the volume of goods‚ services and investment crossing national borders has consistently expanded faster than world output. TRUE 3. (p. 4) Today‚ the world economy is fast moving toward a world in which barriers to cross-border trade and investment are declining. TRUE 4. (p. 6) The shift toward a more integrated
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recreational activity. Cruises‚ i.e.‚ sea voyages for pleasure‚ offer passengers the convenience of an assigned cabin as they sail along a fixed itinerary that concludes at their original point of sea embarkation. Almost everything about the entire cruise industry is international‚ from the routes traveled to the use of flags of convenience to the locations of shipyards to the staffing of vessels. By far the largest cruise competitor is Carnival Corp.‚ which claims more than 40 percent of the global cruise
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Page 1 INTERNATIONAL BUSINESS: LECTURER MANUAL INTERNATIONAL BUSINESS: Challenges in a Changing World Janet Morrison LECTURER MANUAL © Janet Morrison‚ 2009. Page 2 INTERNATIONAL BUSINESS: LECTURER MANUAL Contents Introduction .......................................................................................................................3 Designing your course in international business .................
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QUESTION: Do you think Lincoln is an idealist? Why or why not? ANSWER: I consider Lincoln to be more a far-sighted wise man than an idealist his significant contribution to the racial equality throughout the United States as well as other parts in the worldwide. At the beginning of the movie‚ we could see some black corporal requiring higher army status directly from President Lincoln who is also confused by the issue. Apparently‚ he knows the urgency of abolishing negro slavery which would
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What do you think Steinbeck says about the theme of friendship in Of Mice and Men? Of Mice and Men describes the life of a man and his best friend who has the mentality of a child. Their friendship is very strong and this is surprising‚ “it jus’ seems kinda funny a cuckoo like him and a smart little guy like you travelin’ together”‚ and this is due to the other characters in the book being implied as very lonely. Every time George and Lennie obtain a job‚ Lennie gets in trouble and they are
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