What is the weighted average cost of capital (WACC) for Marriott Corporation? WACC = (1 - τ)rD(D/V) + rE(E/V) D = market value of debt E = market value of equity V = value of the firm = D + E rD = pretax cost of debt rE = after tax cost of debt τ = tax rate = 175.9/398.9 = 44% Cost of Equity Target debt ratio is 60%; actual is 41% [Exhibit 1] βs = 1.11 βu = βs / (1 + (1 – τ) D/E) = 1.11/(1 + (1 – .44) (.41)) = 0.80 Using the target debt ratio of 60%: βTs = βu (1 + (1 – τ) D/E)
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overall demand and consumption of harmful drinking. It is generally recognised that surrogate advertising is even more influencing than normal advertising‚ but the liquor industry has no choice. Of course‚ this strategy assumes that the brand and‚ in some cases‚ the advertisements‚ are already well known. Otherwise‚ such advertising may not serve any purpose. It is difficult to evaluate the effectiveness of surrogate advertising. So far as the present research is concerned ‚ it reveals that for
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L Brands‚ the parent company of Victoria’s Secret and Bath & Body works‚ sells lingerie‚ personal care & beauty products‚ apparel‚ and accessories. It owns the brands Victoria’s Secret‚ PINK‚ Bath & Body Works‚ C.O. Bigelow‚ La Senza‚ White Barn Candle Co.‚ and Henri Bendel brands and stands as one of the largest specialty retailers in the U.S. with over 2‚600 US specialty stores. It does also operate in Canada and in 40 other countries‚ through licensing and franchise agreements. In addition‚ it
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imeContent Page Sub prime crisis http://banking.about.com/od/mortgages/a/mortgagecrisis.htm http://www.lewrockwell.com/rozeff/rozeff203.html http://www.slideshare.net/satanic/subprime-crisis-presentation-785636 http://en.wikipedia.org/wiki/Causes_of_the_2007%E2%80%932012_global_financial_crisis http://www.investopedia.com/articles/economics/09/lehman-brothers-collapse.asp http://ezinearticles.com/?Merrill-Lynch-and-the-Subprime-Mortgage-Market&id=1600761 http://www.youtube.com/watch
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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|Case Study on |Product and Brand Management | 1.0 Summary Communities across the United States are enjoying healthier food grown by local farmers; and farmers are reaping better returns and helping to revitalize rural and urban communities by selling close to home instead of through distant
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Creating Conceptual Art Paper ARTS/230 November 24‚ 2014 Berta Stead Creating Conceptual Art Paper Conceptual Art was first used in 1967 by the artist Sol LeWitt‚ in his Paragraphs on Conceptual Art ’ essay in which he states "I will refer to the kind of art in which I am involved with as conceptual art.” In conceptual art‚ the idea of the concept is the most important aspect of the work. When an artist uses a conceptual form of art‚ it means that all the planning and decisions are made beforehand
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or more they still wallow in poverty largely as a result of the leadership strategies that have been continuously adopted by the elite. At the beginning of this paper‚ I tried to define development and either way you look at it‚ the leaders in Sub Saharan Africa have in many occasions got the development agenda wrong for their countries. For instance let us assume that their intention was to create wealth even without minding so much about the well being of the citizens‚ in many instances such
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stories at the root of our universal existence” (Seger). In the essay written by Scott Russell Sanders‚ "The Men We Carry in Our Minds" discusses Sander’s perspective on men in comparison to the impression that women carry in their minds. The essay‚ “Creating the Myth” by Linda Seger shows on how stories are based on our own life experiences. Sander’s argument about how the impressions of men or women are based on ones life experiences relates to Seger’s depiction of myths through the use of rhetorical
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Jitendra Kumar Chaurasiya PCOM no. : 166 IIM Lucknow KPCL Case Study Solution Problem at hand: This case is about KCPL which was started in 1945‚ by Mohan Kumar Gupta. It started business in the candy industry but subsequently moved to “Glucose biscuit” Industry with “MKG” brand. There were two national player “A-one and International biscuits” in the market. In year 1986-87 the company incurred losses. A-one with sales over 1200 tonnes/month wanted to increase its production capacity by
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